Netflix's deal with Meghan Markle's As Ever may fizzle out soon, company says: Never stocked products on website

Meghan Markle's partnership with Netflix to sell products from her brand, As Ever, is already "petering out" just seven months after it was announced, a report claims. According to a recent report, none of her products, which include jam and pancake mix, are currently listed on the Netflix website. Despite a formal partnership announced in February, there are growing doubts that As Ever products will be sold in the company's new brick-and-mortar stores, which are set to open in the US later this year. The report cited Marina Hyde, who recently suggested on her podcast, "The Rest is Entertainment," that Netflix is quietly dropping the partnership.

What Netflix said about listing Meghan Markle’s As Ever products on its website

In a statement to the Daily Mail, a Netflix spokesperson stated that As Ever products have never been sold on the Netflix website. However, the company declined to comment on Hyde’s other allegation.


As per the report, some of Meghan’s As Ever products are priced higher than what Netflix’s hourly staff would earn. For example, customers must purchase at least three bottles of As Ever wine for $90, or six bottles for $159, and twelve bottles for $300 — plus $20 in shipping and taxes. Other items include a crepe mix at $14 (£10.34), herbal teas at $12 (£8.86), and flower sprinkles priced at $15 (£11.08) per pack.

Meanwhile, Season 2 of With Love, Meghan has struggled since its release less than two weeks ago, currently ranked at 136 on the Netflix charts, below two cancelled series nearly a decade old. The show has received poor reviews, with critics noting Meghan’s inability to secure prominent names such as Oprah Winfrey, Michelle Obama, or a Kardashian. Instead, the cast has been described as “very underwhelming,” including her make-up artist, pilates instructor, and a lineup of chefs.

A source claimed that Netflix supported the Duchess by filling the show with personalities already tied to the streamer, most of whom are TV chefs. The report also noted that many of the guests have links to WME, the talent agency representing Meghan.

A British Hollywood insider explained: “It’s very underwhelming. It's really down to Meghan to get the stars. Where is Oprah, Michelle Obama or a Kardashian, even? It is just a bunch of random people she knows.”

Fans have also expressed disappointment over the setting — a rented house near her Montecito home used for privacy. Model Chrissy Teigen, Queer Eye’s Tan France, and motivational speaker Jay Shetty appear in the new season, alongside Meghan’s long-time acquaintances Daniel Martin and Heather Dorak.

Other guests include chefs Samin Nosrat, Christina Tosi, Jose Andres, David Chang, and Clare Smyth, who catered the Sussexes’ 2018 wedding.