Slurrp Farm collaborates with Google to launch 140-second Mother's Day film

Slurrp Farm, India's millet-based children's food brand, and Google India have released a collaborative Mother's Day digital film titled 'A Mother Is Always Searching'. The 140-second film follows one mother through a single day, told entirely through her searches. It shows the mother using Google’s AI Mode in Search to find quick and reliable answers for her children’s daily needs. She searches for ways to strengthen a child’s bones, ragi cereal options with no added sugar, and pancake ideas for a picky six-year-old. The AI-powered search tool provides specific suggestions that help her prepare meals and pack lunch boxes before the busy morning routine begins.


As the morning rush settles, the mother realises she has forgotten her cup of chai in the microwave. The film ends on an emotional note when her older child notices the untouched tea, reheats it, and brings it to her on a tray, bringing the story full circle. "This is just what love looks like when it's made by a mother," the film ends with.


Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille): “This could be any home. That's what makes this film so evocative. The constant search to serve something ‘healthy’, the multitasking at the kitchen counter at 6 AM, the cup of tea going cold. It's just another day. Life was different when we were kids… we grew up eating millets. They're indigenous to India and nutritionally extraordinary, but for a while they disappeared from our plates. Slurrp Farm's entire job has been to bring them back in a form that children genuinely love eating. Because the search doesn't end at 'what's healthy'. It ends at 'what's healthy that my child will actually finish'. That's the search this film follows, and it's the one Google's AI Mode in Search helps answer. Every mother has a search history that tells this exact story.”


Vaani Arora, Creative Director, Slurrp Farm “I started noticing it in my own kitchen first, then in every kitchen I walked into where there were small children. The cold chai. My friends who are mothers all have one. A cup made at 7 AM that gets found at noon, drunk without complaint, often standing up, always cold. None of them think it's a big deal. That's exactly why I think it is. It's the smallest possible image of something enormous: the way a mother's love works constantly, without any of the ceremony we associate with it. I wanted to make a film that felt like that cup of chai. Ordinary until you look at it properly. And then you can't look away.”


The film is part of Slurrp Farm's 'Real Food. Really Easy.' platform. The brand was founded on the belief that millets belong at the centre of how India feeds its children, and that nutritious food only sustains if children love the taste.