AI Can Derail GCC Story. Here’s What India Must Do

Rohit Lamba & Raghuram Rajan
Mar 30, 2025 | 20:43 IST

Coding sweatshops don’t stand a chance against AI. To add more value while maintaining its cost advantage, India needs better human capital. That requires a higher education overhaul



Every morning, Arya, a code debugger at a global capability centre (GCC) in Bengaluru, reviews lines of code, hunting for elusive bugs that could derail a multi-million-dollar project. For years, such work has been a cornerstone of India’s services export boom. However, as AI accelerates at a breathtaking pace, Arya’s job, and by extension the entire GCC model, may be somewhat at risk. India needs to step up its game.
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