What Gulmarg fashion show tells us about outrage factory

Shobhaa De
Mar 15, 2025 | 19:27 IST
Instead of heated debates over a ramp walk, we should focus our attention on events like Khelo India that put Kashmir on the sports map

​This is not the first time a fashion faux pas has caused a political furore. But surely, there are more pressing issues in the UT that demand action and resolution?



The stunning, snow-laden ski slopes of Gulmarg were alive with the sound of music as gorgeous models created their own icy ramp walk 8,500 feet above sea level to mark 15 years of a swimwear brand known for its bold, avant-garde couture. Unfortunately, the fashion show faced a different kind of music from outraged local leaders, with vociferous protests across the valley and beyond as angry critics claimed that “Kashmiri sensibilities are being disregarded.” The fashion show was dubbed a “cultural invasion”.
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