Maliwara

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Synopsis

The dual market of Maliwara and Jogiwara in Chandni Chowk is a hub for sarees, although you will get a huge variety of suits and lehngas as well. Standing in front of Hoshiar Singh Suresh Chandra’s towering three storeyed shop, one that boasts of 50,000 square feet of display area for these items, you realize how little serpentine alleys can be home to such surprise treasures. This 50-year old shop's 11,000 square feet retail area is again, the largest for ladies’ garments in Old Delhi. Other notable merchants in Maliwara and Jogiwara include Madan Fashions, Shringar and Devta Apparels. This market includes close to 25000 vendors that rake in a turnover of close to INR 50,000 crore annually. In order to reach Maliwara, take the Nai Sarak entrance right opposite Town Hall, you can either walk down from here or take a peddle rickshaw. Cars and two-wheelers are not allowed. Approximately 150 metres into Nai Sarak, take a left turn for Maliwara and a right for Jogiwara. In case you are unsure of the turn (and you will be), simply ask any one of the many street or shop vendors who will be able to guide you accordingly. If you happen to be purchasing good volumes, you are likely to strike some good bargains, keep the hard ball negotiations coming in.