Japan airlines introduces "Any Wear, Anywhere" clothes rental service to cut down carbon emissions

Those travelling to Japan can now plan their travel with less luggage, thanks to Japan Airlines (JAL) new trial program Any Wear, Anywhere. The airline is now offering passengers to rent clothes upon arrival, so that they don’t have to carry a heavy suitcase. Passengers can borrow outfits based on size, season, and colour. The initiative started on July 5th, 2023 and will run on a test basis till August of 2024.

Another aim of the airline is to reduce the aircraft’s weight, thereby cutting down on the airline’s carbon emissions. A statement released by the airline said, “With more and more people flying again after the COVID-19 pandemic, and with the recent emphasis in sustainability, there is a growing movement around the world to promote sustainable tourism.”
It further said that the concept of the service is to provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value.

As per the website of clothing rental service, the weight of passengers, luggage, and cargo together add to the more consumption of fuel. For every 10 kg of weight cut on a luggage from flight between New York and Tokyo, carbon emissions can be reduced by 7.5 kg!
The website further explains that passengers can also reserve clothes for up to one month in advance and borrow them for two weeks. It also mentioned that the clothing available for rental will be of a mix of brands and second-hand pieces.

The airlines also said that travellers today have a desire to make more sustainable choices when it comes to travel destinations, accommodations, transportation, among others but they still lack good options. “Most travellers now enjoy eating at restaurants and staying at hotels at their destination, but they generally bring their clothing from home," mentioned the airline.

The prices for clothing rentals depend on the number of items reserved. Men’s casual summer selection with two pairs of shorts and three T-shirts costs £22 (INR 2351). Women’s smart-casual ensemble of three to four tops and two pairs of trousers for spring or autumn is available for rent at £27.50 (INR 2939).