This airline is giving away prizes to people choosing the middle seat!

Flying has always been a costly affair, but imagine the feeling when you get the middle seat. The disappointment of not being able to enjoy the window view, nor getting an easy access to the lavatory, makes the middle seat the least desirable spot to choose on a flight.
And if you are flying in economy, and get the most undesirable seat, the middle seat, it will further make your journey comfortable. So, it turns into one of the horrors that most people try to avoid at all the costs—the dreaded middle seat.

In such a case, Virgin Australia intends to turn this horror into a celebration. As per the latest news reports, the airline has launched its Middle Seat Lottery with over $230,000 worth of prizes; thereby making the unlucky seat the most desirable seat!
Referring to this, the Chief Executive Officer of Virgin Australia Group stated that Virgin Australia is an airline that's trying to do things differently and are coming up with exciting innovations to make every part of the travel experience more wonderful.

Jayne further added that they are now giving their loyal guests the opportunity to win from a prize pool valued at over $230,000 for simply choosing to sit in a middle seat.

Reports have it that each week, a different prize will be awarded to the winner of a lucky draw. And among the innovative gifts that the airlines has on offer will be a full day helicopter pub crawl, a two-night holiday in Cairns, including flights, a bungee jump, and much more.