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TikTok content creators fear app's demise in US

AP / Aug 12, 2020, 20.56 PM IST

Content creators who create and post short videos on TikTok are concerned about President Donald Trump's plans to ban the Chinese-owned app that has been a source of national security and censorship concerns. "It is an extremely addictive platform," says Chicago content creator Cam Brenson. Brenson, known as 'Bored in Chicago' on TikTok, says the app makes it easy for anyone to create videos that are funny or engaging. TikTok's fun, goofy videos and ease of use has made it immensely popular, and U.S. tech giants like Facebook and Snapchat see it as a competitive threat. It has said it has tens of millions of U.S. users and hundreds of millions globally. But TikTok has also been a way that millions of people have built careers and made a living. Experts believe that while the ban may seem legitimate, it likely won't come to that, given the pressure by ByteDance to sell its stake and any control of TikTok to a U.S. company or completely spin off. Microsoft Corp. and other U.S. tech giants and financial firms have expressed interest in buying or investing in TikTok.

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