Raghav Chadha’s switch from the AAP to the BJP has sparked a noticeable dip in his online popularity, with data showing a loss of nearly 10 lakh Instagram followers within a day. The sharp decline is being linked to a growing backlash from Gen Z users, many of whom had earlier supported Chadha for his focus on relatable, everyday issues. An ‘unfollow’ campaign has since gained momentum across social media platforms, reflecting disappointment among younger audiences. Once regarded as a youth-centric leader, Chadha now faces the challenge of rebuilding his digital connect. The episode underscores the powerful role social media plays in shaping political narratives today.