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How Social Media, AI & Viral Videos Are Shaping Kerala Elections 2026

| Apr 04, 2026, 04:09:24 PM | TOI.in
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Social media is now central to Kerala’s 2026 Assembly elections. Political parties are using AI, memes, short videos, and targeted messaging to shape voter perception and connect with younger audiences. IT war rooms operate around the clock to track trends, respond to opposition narratives, and amplify content. While this digital-first approach expands reach, it also increases the risk of misinformation, fake profiles, and viral content that may not reflect ground realities. In a state with closely fought elections and highly aware voters, the way social media shapes perception could be as decisive as traditional campaigning, making the digital space a key battleground in Kerala 2026.