‘Nobody rescued yet’: Several feared missing in landslip at New Zealand campsite; minister calls it ‘war-zone’

Several people, including a young girl, are missing after a landslide struck a popular camping site at the base of Mauao, Mount Maunganui, in New Zealand’s North Island on Thursday morning, triggering a major emergency response.

The slip occurred around 9.30 am (local time) at the Beachside Holiday Park, about 230 km south-east of Auckland, sweeping through campervans, cars, tents and an ablution block. Emergency services said sniffer dogs were deployed as rescuers searched for anyone trapped under the debris, reported ABC News.

Fire and emergency commander William Pike said first responders heard voices from beneath the rubble when they arrived, but no further sounds since. “Nobody has been rescued yet,” he said, adding that crews would continue searching despite difficult conditions.

Police district commander assistant commissioner Tim Anderson said the number of missing was still unclear but believed to be in single figures. Emergency management minister Mark Mitchell confirmed that a young girl was among those unaccounted for, with RNZ reporting that other children may also be missing.

He added that parts of the east coast looked like “a war zone”, with helicopters deployed to rescue families sheltering on rooftops from flooding, and local states of emergency declared in five regions across Northland and the East Cape due to days of record-breaking torrential rain, reported The Guardian.




Addressing reporters on Thursday afternoon, Mitchell said the operation remained focused on rescue. “We're still in a response phase, there is still a lot of activity going on, there's still a lot of work being done to understand exactly what damage has occurred,” he said.

“We know that we've had multiple slips, infrastructure down, working hard to get power restored. “Obviously, a real priority is the recovery of people and the rescue operation that is happening.”

Mitchell said geoscientists would carry out a full assessment before the area was reopened to the public, citing ongoing safety concerns due to unstable ground.

Tauranga Mayor Mahé Drysdale described the situation as evolving, noting challenges in accounting for everyone at the campsite. “We're having to work through all the lists of those who are checked in. We don't know the exact number,” he said. He added that some campers may have left without formally checking out, complicating efforts to confirm who is missing.

A local resident, Robyn, who lives near the campground, said she saw emergency crews digging through mud for about an hour before pausing. She said ambulances left the scene empty, while police remained on site.

Witness Nix Jaques said she heard a loud noise just before seeing the hillside collapse. “I turned around, and I could see the land coming down onto some structures,” she said, adding that an ablution block and a nearby campervan were hit.

St John Ambulance declared a major incident, with police, firefighters and paramedics responding. Fire and Emergency shift manager Paul Radden said about 40 firefighters, including an urban search and rescue team, were deployed.

The Mount Maunganui Surf Life Saving Club has been set up as a triage and evacuation centre. The rest of the holiday park has been evacuated, and authorities have urged the public to stay away to ensure clear access for rescue teams.