President
Donald Trump this week marked the ceremonial renaming of a roadway near his private club in Palm Beach, Florida, a move that adds yet another entry to a growing list of public-facing projects, institutions, and initiatives bearing his name since he returned to office in January.
State lawmakers approved an honorary new name for a stretch of Southern Boulevard, the road that connects Palm Beach International Airport to Mar-a-Lago. The route is frequently used by the president’s motorcade when traveling between the airport and his residence.
Speaking at an event held at Mar-a-Lago, Trump said he was “tremendously honored” by the decision. “I’ll remember this amazing gesture for the rest of my life,” he said.
Local officials stressed that the change is symbolic. County commissioners told local media outlets that official addresses, emergency response systems, and government maps will remain unchanged.
The renamed roadway is only the latest, example of Trump attaching his name to state-backed or federally linked projects while still in office, a practice historians note is highly unusual in Washington, where presidential naming honors typically come years or decades after a president leaves power and are usually authorised by Congress.
Trump Boulevard
The Palm Beach roadway now carrying Trump’s name runs directly to Mar-a-Lago, underscoring its personal significance. While the designation is honorary, it places Trump alongside a small number of living presidents whose names appear on public infrastructure during their lifetime.
Donald J. Trump and John F. Kennedy Center for the Performing Arts
In December 2025, the White House announced that the John F. Kennedy Memorial Center for the Performing Arts would be renamed the Donald J. Trump and the John F. Kennedy Memorial Center for the Performing Arts. The decision was approved unanimously by the Kennedy Center’s board of trustees, which had been selected by Trump. The move triggered backlash in the arts community, with several performers withdrawing in protest, according to coverage by major US media organisations.
Donald J Trump Institute of Peace
On December 4, 2025, the Trump administration renamed the US Institute of Peace to the Donald J Trump Institute of Peace. The state department said the change was meant to “reflect the greatest dealmaker in our nation’s history.” The new name was installed on the building near the state department. The institute was originally created by Congress in the 1980s, a fact noted by historians and critics cited in national reporting.
‘Trump-class’ battleships
In December 2025, Trump announced plans for a new fleet of Navy vessels dubbed Trump-class battleships. The first ship, the USS Defiant, would belong to what the Navy described as “a class of American-designed battleships that will be the most lethal surface combatant ever constructed.” Forbes reported that the USS Defiant would be the biggest warship the US has built since World War II, while also noting expert criticism that such ships could be vulnerable to modern missile attacks.
Trump Accounts
During his second term, Trump unveiled tax-advantaged savings and investment accounts for children, branded as Trump Accounts. According to PBS News, the accounts are “tax-advantaged savings accounts available for every American child up to the age of 18, and parents can put in up to $5,000 annually.” Children born between 2025 and 2028 automatically receive $1,000.
National park passes
The White House also rolled out redesigned national park passes featuring Trump’s face, in one version alongside George Washington, and in another showing Trump saluting. Newsweek reported that the passes were “reintroduced as part of a broader rebranding effort by the administration.”
Trump Gold Card
Trump announced a proposed investor visa known as the Trump Gold Card, which would offer a fast-track path to residency and citizenship for foreign nationals willing to pay at least $1 million USD to the US government.
TrumpRx
In October 2025, the administration introduced TrumpRx, a government-backed platform allowing Americans to purchase prescription drugs at discounted prices directly from pharmaceutical companies, according to White House briefings and national media reports.
Trump Route for International Peace and Prosperity
The Trump Route for International Peace and Prosperity, or TRIPP, is a US-backed infrastructure corridor connecting Azerbaijan to its Nakhchivan exclave via Armenia. The project, expected to be finalised in early 2026, aims to reduce Russian and Iranian influence in the South Caucasus while promoting trade and regional stability, according to diplomatic reporting.
Some historians quoted by US media outlets have described the naming spree as a superficial attempt to cement Trump’s legacy, one that could prove temporary if future administrations reverse course. For now, however, Trump Boulevard joins an increasingly long list of places where the president’s name is quite literally written into the landscape.
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