JSW MG Motor extends EV buy-back programme, eyes faster EV adoption: Details

JSW MG Motor India has announced an extension of its Assured Buy Back programme for its electric vehicle portfolio. The company believes this move will address one of the biggest barriers to EV adoption in India: uncertainty around resale value.

Originally introduced with a three-year tenure, the Assured Buy Back programme will now be available for up to five years. This makes MG the first car brand in India to offer guaranteed resale value on EVs for such a long ownership cycle. Under the scheme, customers can expect an assured resale value ranging between 40 and 60 percent at the end of three, four or five years, depending on the plan chosen.


Speaking about the rationale behind the decision, Lakshmi Subbaraj, Director Sales, explained how customer feedback and usage data played a key role. “One of the biggest apprehensions customers have when considering an EV is what happens three, four or five years down the line, especially in terms of resale value,” he explained. “Our research shows that the typical replacement cycle for Indian car buyers falls between three to five years, and this programme is designed to address that concern head-on.”

Confidence boost for EV buyers

The Assured Buy Back programme falls under MG’s broader ‘EV Sahi Hai’ initiative, which aims to simplify electric vehicle ownership. According to MG, the idea is not just to sell EVs, but to build long-term confidence around ownership, running costs and future value.

The programme is facilitated by Lockton India Insurance Broking and Advisory Limited and powered by Zuno General Insurance. Importantly, MG has stressed that the buy-back scheme is completely independent of any finance or loan product. This means customers opting for cash purchases can also avail of the assured resale benefit.


“This is a no-strings-attached programme,” Subbaraj said. “There are no mandatory finance linkages, which makes it accessible to a much wider set of buyers.”

Helping ICE buyers switch to EVs

MG has a strong EV portfolio, including the Comet EV, Windsor EV and ZS EV. In fact, over 70 percent of the company’s current monthly sales come from EVs alone. Recently, the brand crossed the 50,000 EV customer milestone, becoming one of the fastest in India to do so.

Applies across variants and segments

Interestingly, MG says the programme is applicable across its mass-market EV range, irrespective of price point or variant. Whether it’s an entry-level Comet EV or a higher-spec Windsor or ZS EV, the assured buy-back offering remains the same.

“There are different products catering to different needs and segments, and this programme is designed to work across all of them,” MG said, adding that it has already seen strong interest from customers who value long-term ownership security.

Commercial EVs included as well

For the first time, MG has also extended resale value assurance to its commercial EV customers. Commercial MG ZS EV owners will be eligible for assured buy-back benefits for up to three years or a mileage cap of 60,000 km per annum.

“This isn’t just for retail customers,” Subbaraj added. “We see strong traction for EVs in the commercial space, and this programme becomes a major differentiator there as well.”

Subbaraj views the extended Assured Buy Back programme as a potential disruptor, much like its earlier Battery-as-a-Service offering, which changed how buyers evaluated EV affordability. “Guaranteed five-year buy-back on a mass-market EV has never been done in India,” the company said. “We believe this will become a strong differentiator and further accelerate EV adoption.”Discover everything about the automotive world at Times of India.