Wed, Jun 10, 2026 | UPDATED 13:54 PM IST
Khushei Aggarwal VOICES
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Six obstacles manufacturers face when selling direct to consumer
January 6, 2023, 9:40 AM IST
Direct-to-consumer (DTC) sales are becoming more common in manufacturers’ distribution strategies, in part because e-commerce now enables them to skip conventional channels to reach consumers. A brand’s marquee stores, outlet or factory stores, pop-up shops,…
January 6, 2023, 9:40 AM IST
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