Smita Khanna VOICES
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Syncing human creativity with artificial intelligence
March 13, 2023, 5:41 PM IST
As humans, we possess an ability to conceptualize, curate and create something from nothing! We take inspiration from our surroundings and habitat, and use our imagination to give thought a form and shape, that eventually results in the outcome envisaged. With…
March 13, 2023, 5:41 PM IST
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Leverage power of PR in building brand equity
March 3, 2023, 1:40 PM IST
Public relations (PR) is an essential aspect of building and maintaining a brand’s equity. To understand the term Brand equity better; a brand’s competitive advantage, increasing sales, performance of new products, and maintaining customer loyalty…
March 3, 2023, 1:40 PM IST
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Media relations in PR and its positive impact on client’s credibility
February 22, 2023, 6:13 PM IST
In a country where one has 62 recognizable TV news channels and 31 reputed news publications, with these news publications having their city-focused print and online media presence across the country, the task for a…
February 22, 2023, 6:13 PM IST
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