Fitness startup Fitpass partners with SBI

CHENNAI: Fitness startup FITPASS has tied up with the State Bank of India provide a section -- Health & Fitness -- on the SBI Buddy app. Its users would access payments-related services from the SBI and curated fitness solutions from FITPASS.

Speaking on the collaboration, Akshay Verma, co-founder and director, FITPASS said, “Fitness is no longer a luxury, but a necessity. Financial institutions have also realised that customers are looking for more than just restaurant or travel discounts from their banking partners. This is where we stepped into the picture. Our partnership with the SBI is bringing together two category leaders to provide top-notch customer experiences. As a full stack 360-degree solution, FITPASS makes fitness affordable and accessible. Now, with State Bank Buddy as our partner, we aim to serve consumers across India to help them get fit and stay fit.”

Gaurav Marya, investor in FITPASS, shared, “The wider consumer ecosystem understands that there is demand for personalised digital solutions in fitness. Combine the offering with a broad-based payments solution and you create a seamless user experience. Through this association, State Bank of India customers are receiving never-before-access to workouts and nutritionist assistance on their fingertips with zero hassles.”