PepsiCo’s Quaker sharpens focus on protein and fibre

MUMBAI: With consumers becoming more mindful of what they eat, prioritising protein, fibre and clearer nutritional choices, PepsiCo’s oats brand Quaker is stepping up with a refresh that brings these benefits to the forefront, helping consumers make quicker, smarter breakfast decisions. This essentially means that the benefits will be highlighted prominently for consumers on the packs. A growing appetite for both high-protein and high-fibre options - particularly among younger consumers - points to a generation that is more informed, more intentional, and more discerning about the brands they choose, the company said in a statement. There are two distinct opportunities here. The first is deepening relationship with existing Quaker consumers – giving them more reasons to feel confident in the choice they're already making. The second is an untapped opportunity among health-conscious consumers who haven't yet found their way to oats. “Many of them are actively looking for the kind of balanced nutrition - natural protein and fibre together - that Quaker delivers. Protein and fibre are increasingly becoming non-negotiable for health-conscious Indians, and we believe there is a strong opportunity to make Quaker more relevant to this evolving consumer mindset. Through this refresh, we hope to deliver to both these consumer segments and offer them a product that fulfils what they are looking for,” said Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India.