Ranveer Singh, Virat Kohli lead celebrity brand rankings; South India actors rise among most valued stars
Celebrity Brand Valuation Report 2022: Ranveer Singh with his massive brand endorsement portfolio has jumped to No.1, followed by Virat Kohli at the second spot, and Akshay Kumar at the third. ”RRR” actor Alia Bhatt, while retaining the fourth position in our rankings, crossed the USD 100 million (mn) milestone in her brand value, followed by Deepika Padukone, who rejoined the league of India’s top five celebrity brand endorsers in 2022. For the first time South Indian stars – Allu Arjun and Rashmika Mandanna – made it to the list of India’s top 25 celebrities.
Ranveer Singh
Ranveer Singh became India’s most valued celebrity with a brand value of $181.7 million
Virat Kohli
Virat Kohli slipped to the second position with a brand value of $176.9 million
Akshay Kumar
Akshay Kumar stayed steady at the third place with a brand value of $153.6 million
Alia Bhatt
Alia Bhatt cemented herself on the fourth position with a brand value of $102.9 million
Deepika Padukone
Deepika Padukone moved up to the fifth rank with a brand value of $82.9 million
MS Dhoni
MS Dhoni slipped to the sixth position with a brand value of $80.3 million
Amitabh Bachchan
Amitabh Bachchan slipped to the seventh position with a brand value of $79 million
Sachin Tendulkar
Sachin Tendulkar moved up to the eighth rank with a brand value of $73.6 million
Hrithik Roshan
Hrithik Roshan moved up to the ninth rank with a brand value of $71.6 million
Shah Rukh Khan
Shah Rukh Khan moved up to the tenth rank with a brand value of $55.7 million
Allu Arjun
Meanwhile, Telugu film actor Allu Arjun made entry to the list. He ranked 20th with a brand value of $31.4 million
Rashmika Mandanna
Another actor from South Indian film industry, Rashmika Mandanna joined the list. She grabbed the 25th spot with a brand value of $25.3 million