Taj Ahmedabad races for luxury upgrade

Swati Bharadwaj Chand / TNN / Nov 4, 2008, 03:23 IST

Share

AA

Text Size

Small
Medium
Large

Thanks to the Nano project, the 100-room Taj Residency Ummed is now understood to be gearing up to emerge as one of Taj groups largest properties in India.

AHMEDABAD: Call it the Nano effect if you will. Just days after Tatas considered the possibility of checking out of their Ahmedabad property over branding issues with the hotels promoters, the Taj group is learnt to be revving up to give the property a super-luxury upgrade.
With Ahmedabad all set to become a beehive of activity, thanks to the Nano project, the 100-room Taj Residency Ummed is now understood to be gearing up to emerge as one of Taj groups largest properties in India.
Promoted by Ummed Singh Champawats Royale Manor Hotels, the hotel is run by Taj group on a management franchise basis.
The hotel, located near Ahmedabad airport and nearly 40-odd km from the Nano plant site in Sanand, is Taj Group��s sole property in Ahmedabad.

According to sources, plans are afoot to enhance the capacity of Ahmedabad hotel by a whopping four times. While initially, an upgradation of the existing property will be kicked off, additional rooms would be set up later on an adjacent plot that the promoters have recently acquired.
When contacted, Champawat confirmed they were gearing up to add around 100 rooms to the existing property with plans to set up another 250-odd rooms at the additional 25,000 sq yd land they have next door.
"The Taj group was here and is here to stay. We are firming up plans to enhance the hotel into a far superior offering," Champawat said.
The Taj group, which was the third chain to check into the hotel in 2000 after Sofitel and Oberoi group, had, as part of its recent rebranding exercise, decided that only luxury properties would carry the Taj prefix with the business hotels going by the Gateway brand and the premium properties going by another brand name.

End of Article

FOLLOW US ON SOCIAL MEDIA