Last evening Mumbai saw the revival of a popular bookstore chain. Not just celebrities and Bollywood actors, but kinds of all ages were present at the event. There were book readings and interactive events held at the book store.
Soha Ali Khan, Kunal Kemmu,
Aditi Govitrikar, Maninee De, were present, among others. Soha who is a very hands-on mother to four-year-old Inaaya Naumi Kemmu said that her daughter loves books.
She said, “My daughter’s day begins with ‘read me a book’”.Soha and her better half
Kunal Kemmu also spoke about the importance of children’s books to a packed house.
They both read out to an ecstatic bunch of kids from their new book ‘Inni and Bobo’.
The star couple said, that their book was, “the perfect length and perfect tone for a bedtime story”.
Loyal bibliophiles in Mumbai gathered at the newly revived bookstore and appreciated the importance of books and bookstores in this day of digital everything.
Aakash Gupta, Managing Director and CEO Crossword Bookstores Pvt Ltd said, "The store revival is focussed on making the store once again a book-first brand. With a curated selection of books, toys, stationery and partnering with a cafe; this new store is our sincere attempt to design a space that can be enjoyed by everyone! This flagship store has been an icon for the community and multiple generations of readers have been patrons here. We invite them back to the new store where they can enjoy a world class bookstore experience and discover their favourite reads."
Dr Aditi Govitrikar also spoke at the event about the bookstore and said, "I have fond memories of this place, because I studied right behind, at Grant Medical College and would often drop in here for a quiet read."
Actress Maninee De added, "The design of the new store is exceptional. It's so vibrant and welcoming.”
The bookstore is known to have pioneered the format of readings, where fans could meet their favorite authors. The warm and welcoming children’s section is of course where the minds of the future are shaped.