Oscars of Indian jewellery industry

doweshowbellyad=0; Shehzad Zaveri Creative Director of Minawala Jewellers along with Prasad Kapre, Director DTC (TOI Photo)It’s snowing in Mumbai!
A large mass of ‘snow and ice’ cascades down from the neck and clavicle, and spills onto the upper reaches of the bosom. An avalanche of diamonds. Over 63 carats of them. An avalanche of emotions that it will evoke in the woman who will wear it for her wedding.Anticipation. Expectation. Foretaste.
‘Avalanche’ by Minawala was adjudged the most beautiful piece of jewellery and awarded the Best Diamond Vivaah Jewellery of the year 2007, at The Retail Jewellers Award Nite, the Oscars of the $12 billion Indian jewellery industry, held recently in Mumbai.
“We design our jewellery,” says Minawala’s Shehzad Zaveri, India’s poet jeweller, “at an emotional level. This bridal collection is not about beauty alone. It’s about an event that changes the very lives of two people who have pledged to live together. Yes, about joy and about sorrow. The beginning of an intertwined poem. Our inspiration has always been the feelings of a woman, in this instance, the passion, the rush of emotions of an overwhelmed heart when she sees a gifted fabulous piece of jewellery for the first time. It’s an Avalanche.”