Aamir Khan reveals being 'mushy audience' and why ‘Ek Din’ advance bookings opened 39 days early: 'Its a small film'

Junaid Khan, son of Aamir Khan, is set to feature in the romantic drama ‘Ek Din’ opposite Sai Pallavi. In a rare promotional move, the film’s advance bookings began 39 days before its May 1 release. Recently, in an interview, the actor shared why they opted for this approach.

Aamir Khan on why ‘Ek Din’ bookings opened early

During the conversation with Just Too Filmy, Aamir revealed that a team member initially suggested the idea. He said, “The fact is that Ek Din is a very small film, in the sense that it has got actors who are very new. Junaid has barely started his career, and Sai [Pallavi] is doing her first film in Hindi. So I thought this film would need a little more time to get traction. So the earlier we start, the better. It is a story that I believe, and I am quite a mushy audience.”

Aamir Khan praises Sunil Pandey’s work on ‘Ek Din’

The actor further praised director Sunil Pandey and said, “He has done such an amazing job. He has worked so hard for the film; he is very persevering. None of us knows whether the film is going to do well, but what is important for me is whether we are able to bring the script alive in the film. That, for me, is the first yardstick for success. So when I see the film today, I see that Sunil has really managed to bring out what was there in the script, really honestly. Of course, numbers are important to understand the success of the film, but what if a film you don't like does well? I am not happy with that success.”

‘Ek Din’ cast, makers and remake details

Directed by Sunil Pandey, ‘Ek Din’ is a romantic drama produced by Mansoor Khan, Aamir Khan, and Aparna Purohit under the banner of Aamir Khan Productions. The film features Sai Pallavi and Junaid Khan in lead roles. It is a remake of the 2016 Thai film ‘One Day’, which tells the story of a young man who falls in love with his colleague but lacks the courage to express his feelings.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”