‘Don't Stop Singhing!’: Butter brand pays the ultimate homage to Arijit Singh amid retirement announcement

Arijit Singh’s announcement about stepping away from playback singing took fans by surprise. While tributes from admirers and members of the film fraternity continue to pour in, a well-known food brand has also paid homage to the beloved singer with its signature topical post.

Amul’s tribute to Arijit Singh wins hearts

On Instagram, Amul paid tribute to Arijit with a new topical post. The brand’s official page shared an illustration showing a cartoon Arijit holding a guitar and a slice of toast, accompanied by a girl with a microphone. The creative carried the message, "Don't stop Singhing!" along with the caption, "Amul Topical: Arijit Singh steps away from playback singing!".

Arijit Singh’s heartfelt message to fans

On Tuesday, Arijit made an unexpected announcement that left millions of fans heartbroken. Thanking his listeners for their unwavering love, the singer stated that he will no longer be part of Bollywood playback singing projects. However, he assured that his musical journey will continue. His post read, "Hello, Happy New Year to all. I want to thank you all for giving me so much love all these years as listeners. I am happy to announce that I am not going to be taking any new assignments as a playback vocalist from now on. I am calling it off. It was a wonderful journey.”

Why Arijit Singh decided to step back from playback singing

Although Arijit didn’t mention a specific reason for his decision to step back from playback singing, reports indicate that he plans to fulfil his current commitments and ongoing projects. He is also likely to continue producing music independently, venturing into creative spaces outside mainstream cinema. Clarifying the rumours surrounding his decision, the singer emphasized that it wasn’t triggered by any particular incident. "There is not one reason behind this, there are several reasons plus I have been trying to do this since a long time. Finally I have gathered the right courage. One of the reasons were simple, I get bored pretty quick, thats why I keep changing arrangements of the same songs and perform them on stage. So here is the thing, I got bored," he wrote.

Arijit Singh’s unforgettable songs that defined Bollywood music

Over the years, Arijit Singh has given Bollywood many beautiful and heartfelt songs. His popular tracks include ‘Tum Hi Ho’, ‘Channa Mereya’, ‘Kesariya’, ‘Agar Tum Saath Ho’, ‘Raabta’, ‘Ae Dil Hai Mushkil’, ‘Tera Yaar Hoon Main’, and ‘Tujhe Kitna Chahne Lage’, among others.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”