‘Don't Stop Singhing!’: Butter brand pays the ultimate homage to Arijit Singh amid retirement announcement

Arijit Singh’s announcement about stepping away from playback singing took fans by surprise. While tributes from admirers and members of the film fraternity continue to pour in, a well-known food brand has also paid homage to the beloved singer with its signature topical post.On Instagram, Amul paid tribute to Arijit with a new topical post. The brand’s official page shared an illustration showing a cartoon Arijit holding a guitar and a slice of toast, accompanied by a girl with a microphone. The creative carried the message, "Don't stop Singhing!" along with the caption, "Amul Topical: Arijit Singh steps away from playback singing!".