On June 26, BLACKPINK took to their online social media platforms to drop the promo video for their upcoming tour, ‘DEADLINE,’ which is all set to commence in the first week of July. While fans celebrated that the group was finally sharing promotional content regarding the tour, many pointed out the disparity in the screen time allotted to each article, specifically to the youngest member of the group, Lisa.
Fans call BLACKPINK’s company out because of Lisa’s limited screen time
As soon as the promotional video for BLACKPINK’s upcoming tour, ‘DEADLINE,’ was dropped, fans started celebrating the new content and started sharing the video everywhere. Soon afterwards, however, many BLINKs started pointing out the fact that compared to the rest of the three members, Lisa had the least amount of screen time.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/BLACKPINK?src=hash&ref_src=twsrc%5Etfw">#BLACKPINK</a> WORLD TOUR <DEADLINE> TRAILER<br/><br/>▶️<a href="https://t.co/HOXvspIuCC">https://t.co/HOXvspIuCC</a><a href="https://twitter.com/hashtag/%EB%B8%94%EB%9E%99%ED%95%91%ED%81%AC?src=hash&ref_src=twsrc%5Etfw">#블랙핑크</a> <a href="https://twitter.com/hashtag/WORLDTOUR?src=hash&ref_src=twsrc%5Etfw">#WORLDTOUR</a> <a href="https://twitter.com/hashtag/DEADLINE?src=hash&ref_src=twsrc%5Etfw">#DEADLINE</a> <a href="https://twitter.com/hashtag/YG?src=hash&ref_src=twsrc%5Etfw">#YG</a> <a href="https://t.co/VcAIePKBDC">pic.twitter.com/VcAIePKBDC</a></p>— BLACKPINKOFFICIAL (@BLACKPINK) <a href="https://twitter.com/BLACKPINK/status/1938024595124326754?ref_src=twsrc%5Etfw">June 26, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
In the promo video, all of the members have been showcased separately to introduce them and have group shots as well. Soon after the video dropped, fans started expressing concern over the fact that while Lisa only had 2 unclear shots throughout the video, the remaining members were featured for much longer.
BLINKS react to the video
Although the promotional teaser brought about excitement and anticipation amongst the fans, it quickly turned into concern as many pointed out that Lisa did not have enough time to feature in the video. Fans alleged that while all of the members got clear shots and enough screen time, Lisa’s feature was limited to “just 2 seconds” and that her shots were not even “clear enough.”
One fan commented online that “So is everyone just going to ignore the fact that Lisa has less screen time than everyone and only like two shots?” While another fan's post read, “Screen time for Thais is 2 seconds. Are you serious?”
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">The way they’re still mad at Lisa and giving her the shortest part out of em<br/>But guess what? She became the most mentioned of them all. Have a good night’s sleep <a href="https://t.co/vuI3aQnCGm">https://t.co/vuI3aQnCGm</a> <a href="https://t.co/mwBEr7q1RL">pic.twitter.com/mwBEr7q1RL</a></p>— marvelous (@vivallalisa) <a href="https://twitter.com/vivallalisa/status/1938241333442854971?ref_src=twsrc%5Etfw">June 26, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">So is everyone just gonna ignore the fact that Lisa has less screen time then everyone and only like two shots? <a href="https://t.co/o5GQxZp8Hv">pic.twitter.com/o5GQxZp8Hv</a></p>— taetae*ꫂ ၴႅၴ (@taeyz0) <a href="https://twitter.com/taeyz0/status/1938039699974615166?ref_src=twsrc%5Etfw">June 26, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Everyone having a solo set but Lisa<br/>Everyone having more than 2s but Lisa<br/>Everyone having clear shots and zoom but Lisa (used capcut on my sis) <a href="https://t.co/yN3TWbEK9B">pic.twitter.com/yN3TWbEK9B</a></p>— ³²⁷LLOUD ALTER EGO �� (@DxedWr0ngB) <a href="https://twitter.com/DxedWr0ngB/status/1938046505325101137?ref_src=twsrc%5Etfw">June 26, 2025</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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