Thalapathy to Ilaya Thalapathy, Vijay and Jyotika's 'Kushi' rebirths in style; new trailer builds buzz

The re-release trend in Tamil cinema has grown significantly in the last few years. Last year, actor Vijay's re-released film 'Ghilli' crossed the Rs. 50 crore mark at the box office, restoring faith in Tamil cinema's low-grossing films. Its success has greatly increased the expectations of fans for re-releases. In this context, the announcement of the re-release of the film 'Kushi' has created great interest among fans, and the film is slated to hit big screens again on Sep 25.

Success of 'Ghilli' inspires AM Rathnam

The 'Kushi' re-release was spearheaded by A.M. Rathnam. He has re-entered film production after seeing the success of the 'Ghilli' re-release. The film '7G Rainbow Colony 2,' which he is currently producing, was also based on the profits made from the re-release of 'Ghilli'. Following this, to fulfill the demand of Vijay's fans, 'Kushi' has made a plan to re-release the film.

Vijay-Jyotika’s film returns with updated visuals

Directed by SJ Suryah, 'Kushi' is a 2000 romantic film featuring Vijay and Jyotika in the lead roles. 25 years after its release, the film is set to be re-released on September 25th, with new technical changes and updated visuals. This re-release is expected to be well-received by the fans, just like 'Ghilli'.

'Kushi' re-release trailer goes viral online

Along with this, a special trailer has been released for the 'Kushi' re-release. In the trailer released by director SJ Suryah along with his voice-over, Vijay is first referred to as Thalapathy and then changed to Ilaya Thalapathy. This trailer, which features all the songs combined and creates a good vibe, has gone viral on the internet and is creating more interest among fans about the re-release.