South celebs who rejected crores of ad money on moral grounds
It is quite common for film actors to do ad films, which are a huge source of income for them. But a few actors are not willing to star in them due to various reasons. They gave up crores of rupees to be a role model for their fans. Can't you believe that they actually gave up endorsements worth crores? Believe it or not, there are such actors too. On that note, let’s have a look at the Tollywood stars who refused to endorse brands for the society’s good.
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Prabhas
In 2020, several luxurious brands approached Prabhas to endorse them. The pan-India star rejected all of them because he feels it sends the wrong message to their fans since he doesn’t use them all. Do you know the worth of all brand endorsements he refused? Well, he could have earned Rs 150 crore in just a year, but the 'Baahubali' star chose not to endorse them as he wanted to set an example for the youngsters.
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Allu Arjun
Just like his movies, stylish star Allu Arjun is said to be quite selective about the brands he endorses. The Pushpa star was offered a whopping Rs 10 crore deal to endorse a pan-masala advertisement. But, he rejected the offer. Saying no to such hefty amount is not easy. But the actor is conscious of his responsibility as a youth icon. As a public figure, he thought that he has to be more responsible in promoting the such products, as there are several people who look up to them and admire them.
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Yash
Actor Yash was recently offered a television commercial by a popular tobacco brand. However, the KGF actor refused to accept the offer as it would set a wrong precedent and would misguide his fans. According to sources close to the actor, he said no to the offer despite being offered a hefty sum as remuneration. Yash has been responsible when it comes to doing television commercials. The star actor does not personally consume tobacco. Hence, he doesn't want his fans to get inspired and start consuming the product.
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Sai Pallavi
While Tollywood actors have had no issues in endorsing fairness cream brands, Sai Pallavi is an actress who would like to make a clear exception. The diva refused to endorse a fairness cream back in 2019. The 'Love Story' actress refused Rs 2 crore deal. Known for her girl-next-door charm, impeccable dancing skills and remarkable performances, Sai Pallavi said that she has no obsession with fairness and every colour is beautiful.
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Nandamuri Balakrishna
For the unversed, Nandamuri Balakrishna has also refused multiple commercial ad films. In an age where celebrity endorsements run parallel to the movie business, Balayya has not endorsed a single brand in his 48-year-old career, despite having starred in 100-plus movies. It must have costed him lots of money, but the Akhanda actor is very serious about sticking to his moral values just like his late legendary father Nandamuri Taraka Rama Rao.
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