Vijay Deverakonda reveals he wore film costumes to promote ‘Yevade Subramanyam’ as he couldn’t afford new clothes

Actor Vijay Deverakonda was the chief guest at a special celebration event for the film 'Little Hearts', which recently turned into a box office success. The actor congratulated the cast and crew for making a film that connected with viewers emotionally.

During the success event, Vijay also shared some personal memories from his early days in the industry.

From wearing film costumes to owning a brand

Vijay recalled a time in his career when he could not even afford to buy new clothes. He revealed that while promoting 'Yevade Subramanyam', he wore the costumes given to him for the film because he didn’t have money to purchase outfits for events.

Vijay said he understood the struggles of newcomers, which is why he chose to support the 'Little Hearts' team by gifting them merchandise from his own clothing label. He also playfully added that he had noticed the film’s star Mouli Tanuj Prasanth and director Sai Marthand repeatedly wearing his brand at events, which made him wonder how much they were spending on it.

Vijay takes pride in the next generation

Later Vijay shared his admiration for the 'Little Hearts' team. He mentioned that while he had initially gifted them clothes out of kindness, he soon realized the boys were also happily earning through Instagram promotions. 'Little Hearts' is getting good reviews from the audiences and decent box office collections.

Vijay shares love for 'Little Hearts' team

Vijay expressed pride in how the young generation of actors and filmmakers are making their mark, both on-screen and off it. He concluded by saying he was genuinely proud of the film they created.

Meanwhile, on the work front, Vijay was last seen in the action drama movie 'Kingdom'. Even though the movie had high expectations, it failed to impress the majority of the audiences.