This Kerala businessman celebrated Sanju Samson’s ICC Men’s T20 World Cup performance by gifting Rs 1.64 Lakh to employees

India’s victory in the ICC Men's T20 World Cup led to celebrations across the country. Fireworks lit up city skies. Fans gathered on the streets and outside homes. Social media quickly filled with congratulatory messages for the Indian team. In Kerala, the celebration took a slightly different form. A local businessman decided that the moment should also be shared with the people who help run his business every day, recognising their hard work and contribution. Instead of organising a public celebration, he chose a simple gesture that directly involved his employees, making them feel valued and appreciated.


As reported, the decision was inspired largely by the performance of Kerala’s own cricketer, Sanju Samson, whose innings in the final played an important role in India’s win against the New Zealand national cricket team, adding extra pride for the state. The businessman reportedly believed the historic win deserved a meaningful celebration, one that acknowledged teamwork not just on the cricket field but also in the workplace where employees contribute daily.

Kerala entrepreneur Nithin Babu rewards staff after Sanju Samson’s performance

Kerala entrepreneur Nithin Babu shares T20 World Cup joy with employees following Samson’s Heroics. The businessman behind the gesture is Nithin Babu, a 37-year-old entrepreneur from Pampady in Kerala’s Kottayam district. Reports indicate that he distributed Rs 1.64 lakh among employees working in his garment shops after India secured the World Cup title.

The bonus was shared among 82 staff members working at his two retail outlets. Each employee reportedly received Rs 2,000 as a celebratory reward. The distribution happened shortly after the final match. For Nithin, the idea was simply to share the happiness of the moment with the people who contribute to his business operations every day. Samson’s performance in the final appears to have been the main reason behind the celebration. The wicketkeeper-batter scored 89 runs from 46 deliveries, helping India build a strong total in the title match.

Many cricket followers in Kerala see Samson as one of the state’s most recognisable sporting figures. For fans in the region, his performances often carry a sense of regional pride.

Nithin Babu makes rewarding employees a tradition after Samson’s key innings

The final was not the first time Nithin decided to celebrate Samson’s batting during the tournament. Earlier in the competition, India played against the West Indies cricket team during the Super Eights stage. In that match, Samson scored an unbeaten 97 runs. After that innings, Nithin distributed Rs 500 to each of the 62 employees working at his main shop. The total amount shared at that time was about Rs 31,000. A similar celebration followed in the semifinal. India faced the England cricket team at Mumbai’s Wankhede Stadium.

Samson again produced a strong batting performance and scored 89 runs in that match. Following the semifinal victory, Nithin increased the reward to Rs 1,000 per employee. Around Rs 62,000 was distributed among staff members during that stage of the tournament.

By the time India reached the final, rewarding employees after Samson’s performances had become something of a tradition inside the business.

Nithin Babu’s love for cricket shaped his early years

Nithin’s enthusiasm for Samson’s achievements seems to be linked to his own past interest in cricket. As a teenager growing up in Pampady, he regularly played in local tournaments and also represented his college team. Cricket was reportedly a major part of his life during those years. While studying in Class 12, he was selected to join the Kottayam Cricket Club. The opportunity could have helped him continue pursuing the sport at a higher level. Without the necessary equipment, continuing seriously in the sport became almost impossible. Gradually, his focus began to shift towards other career options.

Nithin Babu shifts focus from cricket to career in Bengaluru

After completing his studies, Nithin moved to Bengaluru to pursue a course in business management. During that period, he worked part-time to support his expenses. While travelling to work each day, he often passed a cricket academy where young players trained under professional coaches.

The cost reportedly came to Rs 8,000 per month. Coincidentally, that amount was almost identical to the salary he earned from his part-time job. Paying for professional training was therefore not a practical option for him. As a result, he gradually moved away from the idea of pursuing cricket and instead concentrated on building a career.

Nithin Babu’s garment success story

After working for several companies in Bengaluru, Nithin later found employment at Technopark in Thiruvananthapuram. Eventually he and his wife Blessy decided to start a small business of their own. The couple opened a garment store in Pampady and named it Feya Garments, after their eldest daughter. The shop started as a modest venture but gradually expanded.

Later, they launched another store called JRN Clothing. The couple also established a manufacturing and export unit in Tiruppur. Over time the business continued to grow. Reports suggest that the venture now generates an annual turnover of around Rs 30 crore.