Your Privacy is Important to us

We encourage you to review our Terms of Service, and Privacy Policy.

By continuing, you agree to the Terms listed here. In case you want to opt out, please click "Do Not Sell or Share My Personal Information" link in the footer of this page.

Opt out of the sale or sharing of personal information

We won't sell or share your personal information to inform the ads you see. You may still see interest-based ads if your information is sold or shared by other companies or was sold or shared previously.

Continue on TOI App
Open App
Login for better experience!
Login Now
Welcome! to timesofindia.com
TOI INDTOI USTOI GCC
TOI+
  • Home
  • Live
  • TOI Games
  • Top Headlines
  • India
  • City News
  • Photos
  • Business
  • Real Estate
  • Entertainment
  • Movie Reviews
  • Lifestyle
  • Podcasts
  • Elections
  • Web Series
  • Sports
  • TV
  • Food
  • Travel
  • Events
  • World
  • Music
  • Astrology
  • Videos
  • Tech
  • Auto
  • Education
  • Log Out
Follow Us On
Open App
  • ETIMES
  • CINEMA
  • VIDEOS
  • TV
  • LIFESTYLE
  • VISUAL STORIES
  • MUSIC
  • TRAVEL
  • FOOD
  • TRENDING
  • EVENTS
  • THEATRE
  • PHOTOS
  • MOVIE REVIEWS
  • MOVIE LISTINGS
  • HEALTH
  • RELATIONSHIP
  • WEB SERIES
  • BOX OFFICE

World Storytelling Day: Why storytelling is important

TOI Lifestyle Desk
| ETimes.in | Last updated on - Mar 20, 2024, 11:54 IST
Comments
Share
1/6

The art of storytelling

As we celebrate World Storytelling Day, we cannot help but reckon that this ancient art continues to be buzzing and relevant today. What started as a means to communicate ideas, turned into an art over the ages and continues to enchant and enthral listeners over all age groups. The art itself has evolved from being a medium to pass on folktales and ballads of valiant kings and queens to stories that connect with the common man. But one thing remains the same, the stories that are the crux of all sorts of medium continue to engage, entertain and amuse all. On the occasion of World Storytelling Day we spoke exclusively to India’s favourite storyteller Kahanikaar Sudhanshu Rai, who has not only written and told hundreds of stories but also has a Bollywood sci-fi thriller film coming up that he has written
himself.

He shared 5 reasons why storytelling still holds significance in today’s time.

2/6

Wholesome entertainment

Compared to other forms of entertainment like films or theatre the beauty of storytelling is that your imagination is not confined to what you see on screen. The storyteller weaves a world and transports the listeners where their imagination plays the key role. As a storyteller
describes a royal courtyard every member amongst the listeners will imagine a different courtyard. When such a storytelling session is accompanied with sound effects, background score and lights on stage, the listeners experience something immersive yet wholesome and go back home refreshed.

3/6

Engagement of creative mind

Today we have Live Storytelling shows at schools and colleges. It enables the students to hone their imagination, it awakens the senses and prods the students to take up more creative projects. These young minds inspired by Live storytelling can now weave their own stories and go on to inspire the future generations as well. Once the students are able to express themselves, they will be able to win any future occasion where they need to present their ideas, and life surely provides many such occasions.

4/6

Employee engagement tool

Live Storytelling sessions are also organized at corporate organizations as part of employee engagement activities as an alternative to other boring activities. Now one may wonder why is that happening in a formal organization? Well, the world of stories enables the listeners to relax, calm down and take a refreshing break after a long and hectic day. As the employees immerse in the story, stress levels lower down to a great extent, providing them the much needed breather.

5/6

Evolution with time

Another reason why storytelling is still attractive to a wide range of audience is because the top Indian storytellers have not let the art become stagnant. In fact they have taken it to it
pinnacle and the current form of storytelling is extremely interesting. With different medium to convey their stories, storytellers reach out to their listeners through YouTube channels, podcast, radio as well as live storytelling shows. Though the inherent nature of storytelling remains the same but the experience has evolved over the years.

6/6

Stories are fundamental

Stories are an intrinsic part of the human race, as we always have a desire to communicate what we feel or share anecdotes that made a great impact on our lives. Laying the foundation for positive communication, stories are every where around us. Think of any thing that is being conveyed and you will realise that there is a story at the crux of it. Thus listening to stories helps one understand their own emotions, to convey them with the right words, and feel inspired to become great storytellers ourselves.

Start a Conversation

Post comment
Featured In lifestyle
  • How to spot layoffs before the email hits your inbox, recruiter explains
  • Vanessa Trump diagnosed with breast cancer: Inside her life after divorce with Donald Trump Jr.
  • 5 real estate hotspots near newly-opened Navi Mumbai Airport seeing massive growth
  • 7 summer-perfect national parks in India promising an unforgettable escape; best time to visit and more
  • Bill Gates loves this Indian food and it’s one of the world’s most popular dishes
  • Optical illusion personality test: Fish, face or stars? What you see first reveals if you are easy-going, deep connector or big-picture visionary
  • 5 most enchanting villages in the UK
  • 7 coolest small towns in India to escape the summer heat in 2026
  • How to grow spinach at home faster than you think: Simple step-by-step guide for beginners
Photostories
  • Deepika Padukone’s Cannes looks through the years
  • Plants that thrive during Indian monsoon without rotting
  • 5 desi Indian teas among the Top 50 Teas in the World
  • Vanessa Trump diagnosed with breast cancer: Inside her life after divorce with Donald Trump Jr.
  • 5 White foods you must avoid for good health
  • 5 real estate hotspots near newly-opened Navi Mumbai Airport seeing massive growth
  • Quote of the day by Mark Zuckerberg: “In a world that’s changing really quickly, the only strategy that...”
  • Optical illusion personality test: Fish, face or stars? What you see first reveals if you are easy-going, deep connector or big-picture visionary
  • Coconut water vs coconut milk: Which works better for summer hair growth?
Explore more Stories
  • 8
    Plants that thrive during Indian monsoon without rotting
  • 4
    Deepika Padukone’s Cannes looks through the years
  • 6
    5 desi Indian teas among the Top 50 Teas in the World
  • 8
    7 summer-perfect national parks in India promising an unforgettable escape; best time to visit and more
  • 5
    Coconut water vs coconut milk: Which works better for summer hair growth?
Up Next
  • ETimes
  • /
  • Life & Style
  • /
  • Books
  • /
  • Features
  • /
  • World Storytelling Day: Why storytelling is important
About UsTerms Of UsePrivacy PolicyCookie Policy

Copyright © May 22, 2026, 12.02AM IST Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service