A dress made of 500 bread loaves? This reality star’s viral red carpet outfit sparks a food wastage debate on the internet

The fashion world's red carpet arena is no stranger to outrageous and controversial fits, but this time, things might have gone way too far. This happened when a reality television star stunned at a major African awards event after making an entrance in a dramatic dress reportedly made from nearly 500 loaves of bread.

This incident sparked a series of opinions online, leading to heated conversations, where some called the look ‘avant-garde’ and ‘performance art’, whereas others slammed it as ‘tone-deaf’ and 'excess'. But the collective question was how the fashion industry could justify using food as fabric during a time when millions across the globe face hunger and food insecurity.

The full-length gown was designed for TV star Queen Mercy Atang by designer Toyin Lawani of Tiannah’s Empire and served as a statement for Atang’s bakery business named Swit Cakes & Desserts. In an interview with the BBC, Atang spoke about her choices and said, “What other place is better to advertise my business than the AMVCA?”

The dress featured a fitted, full-sleeved, golden-detailed corset-like top with a small plunging U-neckline, which came with a matching choker and earrings. But the bottom of the dress was decorated with 500 loaves of bread, creating a full-length, voluminous appeal that looked absolutely dreadful.


As soon as the images were shared on social media, people turned cruel to her, much to Atang’s expected reaction. With strong backlash online, many questioned the ethics and message behind using food as fashion. One social media user wrote, “This is so crass… even if it turns out to be fake, the visual alone is still deeply tone-deaf. Bread is one of the most basic food staples.”

Adding to the criticism, another user said, “Completely agree. I doubt it's real bread, but whatever it is, it's just not right. The ridiculous number of dresses these people put on all in the name of fashion is disturbing… They should be laughed at, too. Their designers? They should be flogged. Buy bread for the hungry if you really care about them. It’s simply idiotic.”

One more user wrote, “That bread dress… was not only a waste of good bread but also a direct disrespect to the poor and needy and highly insensitive, considering the present situation.” Some people supported her, defending the concept as bold marketing. One user wrote, 'She is just trying to portray what she does for a living... It's her idea, and she's brave enough to recreate it. This should not have anything to do with the poverty situation of some people in Nigeria.”


Within hours, social media exploded with memes, debates, criticism, and reactions, making the breadgown one of the most viral pieces online and now a celebrity fashion moment of the year. So, would you dare to have one in your wardrobe?