Vintage watches are the hottest 2026 trend: How to care for them, as per jewellery expert

Vintage watches are having a moment in 2026. While oversized statement pieces have dominated previous years, this year’s collectors are drawn to smaller, more delicate vintage timepieces that offer understated elegance. However, these beautiful timepieces require special attention due to their age and delicate construction.

According to a recent 2026 study by Deloitte, “Demand for vintage timepieces and smaller case sizes is increasing, driven by consumer preference for timeless design and understated luxury.” Vintage watches and smaller designs are trending in 2026 with a shift seen towards minimalism and understated elegance.

Jewellery experts understand the importance of preserving precious items. In an interview with the Times of India, Blake Asaad, Founder and Creative Director of GOODSTONE, a leading provider of exquisitely crafted diamond jewellery, shared, “Vintage watches are pieces of history. With the right care, these timepieces can last for generations.”

Read on as we reveal why vintage watches have captured hearts in 2026 and top tips for keeping these delicate pieces in pristine condition.

Why vintage watches are drawing collectors in 2026

Blake explained that the appeal of vintage watches goes beyond mere aesthetics. “There's something special about wearing a piece that has its own history and character,” he said. “Modern watches, whilst technically superior, often lack the personality and craftsmanship found in vintage pieces. Each scratch and patina tells a story, making every vintage watch truly one-of-a-kind.”

Authors of a 2025 study in Journal of Consumer Research, widely cited in 2026 luxury research, noted, “Consumers form stronger attachments to products perceived as unique, storied, and enduring, particularly in categories such as vintage luxury goods.” It reinforces the idea that vintage watches appeal because of their history and individuality along with their patina, character and storytelling.

The shift towards smaller, more delicate designs reflects a broader trend towards minimalism and timeless style in fashion. Vintage watches offer an alternative to mass-produced modern pieces, allowing wearers to express individuality whilst investing in something with lasting value.

Essential tips for caring for vintage watches

Understanding how to maintain these delicate timepieces properly is vital for protecting your investment. Below are some expert advice on keeping vintage watches in excellent condition:

1. Use Gentle Cleaning Methods: Never submerge a vintage watch in water unless you're certain it's water-resistant. Instead, use a soft, lint-free cloth slightly dampened with water to wipe the case and crystal. For metal bracelets, a soft-bristled brush can remove dirt from hard-to-reach areas. “The gentler you are, the better,” Blake advised. “Harsh chemicals or abrasive materials can damage delicate finishes and components that simply can't be replaced.”
2. Service Regularly: Vintage watches need professional servicing every three to five years. A qualified watchmaker can clean the movement, replace worn parts, and ensure everything functions properly. “Think of it like servicing a classic car,” Blake explained. “Regular maintenance prevents small issues from becoming expensive problems.”
3. Store Properly When Not Wearing: Keep your vintage watch in a cool, dry place away from direct sunlight and magnetic fields. A watch box with soft lining provides ideal protection. “Magnetic fields from electronics can affect the movement's accuracy,” Blake noted. “Proper storage protects against both physical damage and environmental factors that can cause deterioration.” A 2026 study in Materials & Design, established, “Regular servicing and controlled environmental conditions are critical to preserving the functionality and lifespan of mechanical watch components.” The report validates the advice on regular servicing, proper storage and avoiding extreme conditions and supports the claim that care directly impacts longevity and value.
4. Wind Manually with Care: If you have a manual-wind vintage watch, wind it gently and consistently. Stop when you feel resistance to avoid overwinding. “Vintage mechanisms are more delicate than modern ones,” said Blake. “Forcing the crown can damage the mainspring, leading to costly repairs.”
5. Avoid Extreme Conditions: Keep vintage watches away from extreme temperatures, humidity and water exposure. Even watches that were once water-resistant may have deteriorated seals. “These watches weren't designed for the rigours of modern active lifestyles,” Blake warned. “Treat them as the delicate treasures they are and they'll reward you with years of reliable service.”

When choosing a vintage watch, you need to understand how to care for it properly if you want to protect your investment. Don’t look at these as simply timepieces. They are wearable art with historical significance that deserves preservation.

The beauty of vintage watches is their imperfections and character but that does not mean you can neglect their maintenance. Regular care maximises their odds of remaining functional and beautiful for years to come.

Blake Asaad concluded, “I always advise collectors to build a relationship with a trusted watchmaker who specialises in vintage pieces. They can provide invaluable guidance specific to your watch's make and model. With proper attention and care, a vintage watch can become a cherished heirloom, passed down through generations whilst retaining both its charm and value.”