Prada makes chai-inspired perfume: 7 times food became a part of high fashion

Let us accept it, food and fashion are an integral part of human life. While one is a necessity, the other one helps accentuate the standard of living. And when they come together, it results in art and innovation. The most recent example of this is Prada's chai-inspired perfume called Infusion de Santal Chai. The fragrance is part of the brand’s unisex Les Infusions collection and leans into tea as an experience rather than just a flavour. The launch was announced on January 7 through Prada’s official social media channels and soon became a viral sensation on the internet. This has not happened for the first time, where food became a part of high fashion brands. Let us take you back in time and show you how seven times food became a part of the fashion world and ruled the internet.

In June 2024, Miu Miu had set up book kiosks offering free books and ice pops in major cities from Milan to Tokyo, catering to our desire for unconventional summer activities. As per the official website, in preparation for the summer season, from June 7th to 9th, 2024, they took over and customized existing newsstands at newly constructed locations, and visitors were gifted copies of two out of three seminal texts: Alba de Céspedes Forbidden Notebook, Sibilla Aleramo’s A Woman and Jane Austen’s Persuasion along with ice pops inspired by the summer hues.

Another successful marketing initiative was “Burberry for Breakfast?” During September 2023 Fashion Week, the British house took over London café Norman’s in London, featuring plates adorned with the Equestrian Knight symbol. The takeover of the cafe featured a roving 'Burberry at Norman’s Cafe’ food truck on The Strand and Duke of York Square, as well as plates adorned with the house’s motifs – marks the beginning of a new project, ’Burberry Streets’, a series of international takeovers.

In 2023, French fashion brand Jacquemus stamped its label on whole butter next to gold croissant-inspired earrings.

And in 2024, New York-based La Ligne’s used crusty baguettes in another campaign. The campaign was themed Grateful & Giving Back. As per their Instagram post, Chef Sophia Roe’s passion for food has always been connected to an understanding that some people have access to nutritious foods, while others simply and problematically do not. This duality is the foundation for Sophia’s work: celebrating the beauty and art in cooking while creating resources to advance food justice and build more sustainable and equitable systems. A percentage of online-sale of the campaign was donated to One Love Community Fridge, a a Brooklyn-based organization close to Sophia’s heart that works to eradicate hunger, food insecurity, malnutrition, and the stigma associated with all three.

In June 2024, Kate Spade New York launched a delicious capsule collection in partnership with Heinz. Their collection had totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more.

The luxury label launched its Tomato Clutch in June 2025 and it was a part of Paula's Ibiza 2025 collection. As per the website, it was a summer fruit-inspired accessory and was less of a bag and more of a cultural reset.

In 2022, Balenciaga launched its Lay's potato chip inspired handbag. According to a Balenciaga, each zippered bag (or L.O.L. Clutch, if you want to use the official product name) is made of leather “that has been treated to resemble chip bags, with a high gloss finish and crumpled effect."