“COME RUB IT”: Devin Booker and Kendall Jenner openly flirting on Instagram and the internet is losing it

Stop scrolling. The internet moment of the week just went down in the comments section. NBA star Devin Booker slid into Kendall Jenner’s latest post with a bold comment that’s got Twitter, losing it. “COME RUB IT.” And honestly? The context makes it even juicier.It all started when Kendall shared a promo clip for her Super Bowl 2026 Fanatics ad, a campaign where she playfully bet on the Patriots over the Seahawks and leaned into a running internet joke about a so‑called “Kardashian curse.”Devin Booker, her ex‑boyfriend and Phoenix Suns star, jumped into the comments with a tease: “I bet a million the Seahawks get that ring before you do @kendalljenner 🤗.”Kendall clapped back with: “🙄 how’s the ankle?” a reference to Booker’s recent sprained ankle.Then came the line no one saw coming, Devin responded with: “COME RUB IT.” 💀😭and now, absolute chaos.Here’s where this gets even more fascinating, Kendall and Devin’s relationship isn’t new tea, it’s years of shared moments, breakups, reunions, and internet speculation.So when Devin drops a flirty line like “COME RUB IT,” it isn’t just some random comment, it’s loaded with history, speculation, and a ton of fan energy.Of course the comment chain didn’t stay private for long. Fans immediately started shipping them again. Some are reading it as playful flirtation, others think it’s the first spark of a rekindled romance. And since Kendall’s ad literally pokes fun at her own dating history with athletes, this comment thread feels almost scripted for maximum chaos.