Stephen Curry’s wife Ayesha Curry steps up to promote Jamaican tourism after devastating hurricane

Jamaica is still recovering from Hurricane Melissa. NBA legend Stephen Curry’s wife, Ayesha Curry, is actively involved in efforts to support the island in this venture. The philanthropist, through her latest Instagram post, urged the fans to contribute in whatever way possible. She stepped up and promoted tourism. Ayesha requested that her followers include Jamaica as a destination in their travel plans. She talked about how tourism would help several professions including hotels and taxi drivers. This would directly help in uplifting the economy of the region.

This is not the first time Ayesha has raised her voice publicly in support of the Island. She has previously appreciated the efforts of certain individuals who volunteered to provide aid in the region while the hurricane was still in progress. In the month of October Ayesha shared a post by Chef Jose Andres and World Kitchen Central. They took the initiative to make sure people were being fed in the affected regions. The NBA athlete’s wife is known for her charitable works. While posting the recent Instagram story, she was seen wearing a sweatshirt with the logo of Eat.Play.Learn, which is another charitable venture from the NBA power couple.

Ayesha Curry highlights the impact of tourism in recovering Jamaican economy from Hurricane Melissa’s effects

Hurricane Melissa hit Jamaica on October 21, 2025, as it has been recorded and lasted till November 4, 2025. It affected not only the lives of the people there but also the economy of the region. Ayesha Curry kicked off the story appreciating the will of her followers in supporting Jamaica to recover from the disaster that lasted for a couple of weeks. In the story, the NBA legend’s wife stated, “I know a lot of you, like me, are wanting to support Jamaica, in the wake of Hurricane Melissa.” She went on to reveal the solution to the problem, “One of the best ways to get back is to come back. Your vacation is truly a donation. Tourism is a huge driver for the Jamaican economy.”

Ayesha stated facts. She revealed how almost 30% of the workforce depends on the tourism sector of the region. She even mentioned about the hotels, farmers, craftmakers and taxi drivers among others. She further added, “A big part of the rebuilding effort would be welcoming people back to enjoy the Island. So if you have been thinking about taking a trip to Jamaica, now is a great time. All three international airports are fully operational and 70% of hotels are currently open. So if you are looking for more information, head over to visit Jamaica.com. I know I will.” She tagged and mentioned the official page of Visit Jamaica for her fans in the story. Interested fans can accordingly visit the site and plan their trip for the same.

What is Eat.Learn.Play?

Eat.Learn.Play is a charitable foundation launched by Ayesha Curry and her husband, Stephen Curry. The foundation was launched in 2019. This is specifically for the children and to provide them with nutritious meals and reading resources. They also promote sports within the foundation to maintain a healthy environment for the kids. The foundation adopts a whole child, whole school approach. Along with ensuring a proper education environment for the students, the foundation also ensures that the school spaces have “equitable access to dignified, joyful places to eat, learn, and play.” To date, the foundation has remodeled 23 schoolyards to provide better opportunities for the children. Since the time, the foundation has been established, a total amount of $90 million has been invested for the "Whole Child, Whole School" approach.

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