Scooter Braun is a high-profile American music executive and businessman known for discovering and managing global superstars like
Justin Bieber and Ariana Grande.
In May 2025,
Taylor Swift became the owner of her own music catalog, six years after it was sold to Scooter Braun for a reported $300 million in June 2019.
There was a third entity in between: Shamrock Capital. Braun sold the catalog rights to Shamrock Capital in 2020 for over $400 million.
Travis Kelce’s fiancée negotiated and purchased the rights directly from Shamrock Capital, a private equity firm, for an estimated $360 million.
This drama flared up again in the tense air of the NBA Finals between the New York Knicks and the San Antonio Spurs on June 10,
where Swift was seated just rows away from Braun and his girlfriend, Sydney Sweeney, who is a self-proclaimed Swiftie.
Travis Kelce’s future wife Taylor Swift seated close to Scooter Braun and fan Sydney Sweeney at NBA Finals
The placement looks fishy: Taylor Swift was seated just three rows below talent manager Scooter Braun and Euphoria actress Sydney Sweeney.
But this could only mean one thing: the past is in the past, and they both share love for something common [New York Knicks].
Nothing probably comes above their mutual love for the Knicks.
But then the cybercitizens, staring at it across their mobile and flat laptop screens, have a different thought process.
Scooter Braun was miserable with Taylor Swift being there
The Taylor Swift Updates shared a photo of Swift, Braun, and Sweeney in one frame on X. They captioned it: “why am i just noticing Sc**** Br*** behind her.”
“Because contrary to what she and her psychopath fans believe, she doesn’t own every building she enters and every event she deigns to attend. She’s not even a real Knicks fan,” brutally commented one user.
Another wondered, “I want to know if Taylor knew Scooter was behind her.....I also bet Scooter was miserable with her being there!! Ha ha.”
A user took a dig at Sweeney, “Sydney looks like she doesn’t know where she’s at.”
A post read, “Detective [Olivia] Benson protected her.”
Olivia Benson is a fictional character played by American actress, producer and philanthropist Mariska Hargitay in Law & Order: Special Victims Unit [SVU].
Mariska Hargitay was seated right next to Taylor Swift during the NBA Finals.
Several celebrities attended the NBA Finals --- which the Knicks won [107-106] after a comeback from 76-49 at halftime ---
Adam Sandler, Ben Stiller, Spike Lee, Larry David, Timothee Chalamet, Kylie Jenner,
Tracy Morgan, Michael J. Fox, Chris Rock, Jimmy Fallon, Amy Schumer,
Penn Badgley, Julianne Moore, Hailey Bieber, Jeremy Strong,
Rainn Wilson, Nas, Tate McRae, Keke Palmer, Alana Haim, Este Haim, Whoopi Goldberg, and many more.