Taylor Swift sees unexpected Billboard chart result for new song while Travis Kelce wedding rumors grow

Taylor Swift finds herself in an unusual spot this week. Her latest single, “Elizabeth Taylor,” has re-entered the Billboard Hot 100 at No. 74, a position that feels modest by her towering standards. The timing, though, tells a different story. This marks the track’s first full week as an official radio single, a phase that often resets momentum rather than reflects peak demand.The numbers arrive at a moment when Swift’s name is already everywhere, fueled not just by music but by growing curiosity around her relationship with Travis Kelce. With a widely discussed June wedding date hovering in the background, the conversation around her chart performance has quickly expanded beyond the song itself.The re-entry at No. 74 is less a warning sign and more a byproduct of strategy. “Elizabeth Taylor” previously climbed to No. 3 in October 2025 without the push of radio promotion. Now, with its official radio rollout underway, the song is essentially beginning a second life on the charts. That reset can look like a dip, but it often sets the stage for a steadier climb.Radio airplay is already trending upward. That matters. Historically, Taylor Swift’s singles tend to build gradually once stations pick them up, especially when paired with consistent streaming. At the same time, she is competing with herself. Two other tracks from The Life of a Showgirl still sit comfortably in the Top 10, with “Opalite” at No. 8 and “The Fate of Ophelia” at No. 10. That kind of internal competition can split attention, at least in the short term.There are also gaps in other metrics. As of March 17, “Elizabeth Taylor” has yet to appear on the U.S. iTunes chart, where Nicki Minaj’s “Super Freaky Girl” holds the top spot. Globally, the track has not made a mark on iTunes either, even as Swift’s earlier singles continue to perform strongly. It is a curious contrast, though not entirely out of character for a staggered release plan.And that may be the key. Swift has long favored layered rollouts, where different elements arrive in phases. A rumor now circulating suggests a possible music video release on April 11. Nothing has been confirmed, but if true, it would land at a strategic point, roughly nine weeks before the reported June 13 wedding date. That kind of timing rarely happens by accident in Swift’s world.For now, the chart position feels more like a pause than a verdict. With radio spins climbing and public attention firmly locked in, the next few weeks will reveal whether “Elizabeth Taylor” settles or surges. If history is any guide, counting Swift out this early rarely ends well.