Take-Two CEO Strauss Zelnick once again hints at GTA 6's launch price: Here’s how much it may be priced

Take-Two CEO Strauss Zelnick has once again hinted at how much the upcoming Grand Theft Auto (GTA) 6 may be priced. Speaking at iicon conference recently (via IGN), Zelnick said “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,” Zelnick said. “How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.” While he did not reveal the exact price, he stated how game prices have decreased over the past couple of years. For reference, major game releases have been priced in the $60 - $70 range for more than a decade.Last month, Zelnick suggested that GTA 6) could be priced between $70 and $80 during an interview with The Game Business. As quoted in the report, Take-Two CEO Strauss Zelnick said: “If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable”.“What we think about is making the most spectacular piece of entertainment on Earth, in history – and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself.”During the conference, Zelnick also dropped hints for L.A. Noire fans waiting for a sequel.“Broadly, we’re looking at doing something in the future with all of our intellectual property,” he said, adding “There’s nothing to announce on L.A. Noire specifically, and if there were, it would be Rockstar announcing it, not me. But in any case, with regard to our legacy IP, the teams are always looking at what we have and we’re always thinking about it. The question is, at any given time, do we have a team that’s passionate about working on that?”