Flipkart announces ‘Back to Campus’ 2026 Sale for students

Flipkart has announced the 2026 edition of its flagship ‘Back to Campus’ sale, running from May 22 to May 28, offering student-focused deals across laptops, tablets, audio devices, smartwatches, and wearables. The campaign aims to make AI-enabled and digital-first tools more affordable as students prepare for the new academic season.The sale features discounts on leading brands including ASUS, Samsung, Lenovo, HP, Dell, Acer, Apple, OnePlus, Sony, JBL, boAt, Noise, and realme. Recent launches such as the Apple MacBook Air M5, Samsung Galaxy Book6, Asus Vivobook 14 Core Ultra Series 3, Lenovo Legion Pro 5, and OnePlus Pad 4 are also part of the lineup.Students can unlock additional savings by registering with a verified student ID on Flipkart Student’s Club. Benefits include:Flipkart has launched a quirky ad campaign built on the insight of “upgrade your gadgets with great deals and go back to campus in style.” The campaign blends value-driven offers with cultural nostalgia, aiming to resonate with India’s student community.Sujith Agashe, VP – Electronics at Flipkart, said: “In today’s AI-driven world, technology is the foundation for building future-ready skills. Through ‘Back to Campus’ 2026, we are making high-performance, AI-enabled tools more accessible and affordable for students nationwide.”Pratik Shetty, VP – Marketing and Growth, added: “This blend of value and cultural nostalgia helped us cut through the noise and build genuine rapport with a younger audience.”