Zomato wants you to eat healthy with this new feature

Zomato has introduced a new feature on its app that will help its customers make healthier choices. Announced by Zomato CEO Deepinder Goyal on X (formerly Twitter), the feature will suggest healthier alternatives to users while ordering food online.

Healthier Suggestions feature is already live on Zomato. The online food delivery platform has started suggesting roti as an alternative to naan.


In the post, Goyal said that the new feature has witnessed a 7% attachment rate and the company has ‘received overwhelmingly positive feedback for this feature.’


“We just launched a new feature on zomato – gently helping our customers to make healthier choices (just in case you are subconsciously ordering something you may later regret). To begin with, we have started suggesting roti as an alternative to a naan,” Goyal writes in the post.

“We are seeing 7% attach rate for these suggestions, and we have received overwhelmingly positive feedback for this feature,” he added.

Feature to soon expand to other dishes

In his X post, Goyal also stated that Zomato plans to add the Healthier Suggestions feature to other dishes as well. For instance, if a customer adds a dessert to their Zomato cart, the platform will show them healthier alternatives like lower calorie desserts.

“We are soon planning to scale this to other dishes and categories as well. For example, if you are craving a dessert, we might show you lower calorie desserts as options when you add the former to your cart. What do you think of this feature?,” Goyal said.

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