Zero Hunger Hour campaign started in Coimbatore

COIMBATORE: City boy launches 'Zerohungerhour’ campaign in the city which would be celebrated on October 16, as part of World Food Day celebrations. A G Padmanabhan, who runs Spice Foundation, an NGO, and has already garnered support internationally for his No food Waste campaign, has written to several NGOs globally seeking their support for the initiative.He has received replies from several of them. “We have written to United Nations as well. We are hopeful that if we launch it successfully in the city this year, it would get international support soon,” he said.
Corporation commissioner, K Vijayakarthikeyan launched the hashtag and also the online application. “This campaign is the need of the hour campaign and we plan to extend full support to it,” he said. The website portal of the campaign was also launched. “Through this portal people across the globe could log in and share their activities on World Food Day with us. This is more like a movement to eradicate hunger as there are more than 130crore deaths of children every year due to hunger,” said Padmanabhan. Vanitha Mohan, Managing trustee of Siruthuli said that such campaigns by youngsters would definitely drive people towards change.
“The portal and applications are available online and on mobile phones. People could feed the hungry between 12:30 and 1:30pm on October 16 and become a part of the 'Zerohungerhour’ campaign,” said A G Padmanaban adding that they could motivate their friends to do the same. “The aim is to create a community that is against hunger and food wastage,” he said.