This story is from May 22, 2018

Amul has no plans to increase milk prices this summer season

Amul has no plans to increase milk prices this summer season
With milk procurement up 20%, GCMMF to absorb fuel price hike impact
Vadodara: There is some good news for consumers across the country. Even as petrol and diesel prices have touched a record high, the skyrocketing fuel prices will not impact your monthly milk budget in near future.
The Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets milk and milk products under Amul brand, has no plans to increase milk prices this summer.
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Sources in GCMMF – the apex marketing body of all the 18 district dairy unions of Gujarat – said that the dairy unions in Gujarat are presently procuring 20 % more milk compared to last year.
“There is no plan to increase milk prices in this summer season. We are getting enough milk and we shall absorb all the impact of fuel price hike,” GCMMF’s managing director R S Sodhi told TOI.
The district dairy unions of Gujarat which are member unions in the federation are procuring 220 lakh litres milk per day (LLPD) which includes around 190 LLPD from within Gujarat and the rest from outside the state.
It was in March last year that at the onset of summer milk prices had soared across major markets of Gujarat by Rs 2 per litre as Amul had hiked prices of all the six variants of milk in the state including Amul God, Amul Shakti, Amul Taaza, Amul Slim & Trim, Amul Tea Special and Amul Cow.

After last year’s price hike, Amul Gold started costing Rs 52 per litre, Amul Shakti Rs 48 per litre, Amul Taaza Rs 40 per litre, Amul Slim & Trim Rs 38 per litre, Amul Tea Special Rs 48 per litre whereas Amul Cow started costing Rs 44 per litre in Gujarat market.
It is worth mentioning here that as commodity prices of skimmed milk powder (SMP) had started easing globally, unlike other state federations including Karnataka and Tamil Nadu, GCMMF had decided not to adhere to desperate sales.
With 60% decline in commodity sales due to depressed market conditions in the global and local market, GCMMF’s total turnover had registered a growth of 8 % over the previous year.
The federation has been achieving a compound annual growth rate (CAGR) of more than 18% since the last eight years.
The home grown dairy giant had registered a turnover of Rs 29,220 crore in financial year 2017-18 while brand Amul had crossed the Rs 41,000 crore mark taking into account the provisional unduplicated group turnover of Amul brand.
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About the Author
Prashant Rupera

Prashant Rupera is special correspondent at The Times of India, Vadodara and reports on politics, business, heritage, and education. He has been regularly reporting on the dairy sector in Gujarat which pioneered the White Revolution in the country. His interests include reading, watching movies and spending time with family and friends.

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