The rise of Indie fashion in Bollywood: A trend with roots

Sonam Kapoor has long been known for her fashion-forward sensibilities. She frequently promotes indie brands that prioritize sustainability, supporting the Indian fashion industry’s growth while staying true to her high-fashion roots.

Alia Bhatt has become a true supporter of indie fashion, often spotted in designs that blend traditional Indian techniques with modern cuts. Her love for brands like Péro celebrates both craftsmanship and contemporary style.

Known for her advocacy of body positivity and sustainability, Bhumi Pednekar frequently opts for designs that use organic materials, like the exquisite handwoven fabrics of Ekaya Banaras, blending tradition with conscious choices.

Kareena’s eco-chic wardrobe choices reflect her growing interest in sustainable fashion. Whether it's an organic cotton saree or a playful ensemble, Bebo proves that style and sustainability can coexist beautifully.

Priyanka’s fashion journey has evolved dramatically over the years. Known for her chic and bold choices, she regularly supports indie designers who blend traditional Indian elements with contemporary aesthetics. Whether it’s a handcrafted outfit or a sustainable look, Priyanka’s style is a fusion of her Indian roots and her international influence.