How to recreate Alexa Demie aka Maddy Perez’s bold beauty looks from 'Euphoria S3'

It feels like we’ve been waiting a lifetime for Euphoria Season 3. And if there’s one thing we’re all collectively bracing ourselves for, it’s the fashion and beauty renaissance of East Highland’s reigning queen: Maddy Perez. We all remember the heavy glitter, the strategically placed rhinestones, and that fierce teen glam. But forget everything you know. Maddy has officially grown up.

Now navigating the world as a career manager at a Hollywood talent agency, her entire aesthetic has undergone a massive shift. The teen angst is out, and a refined, unapologetically ambitious "Mob Wife" energy is in. According to the show's visionary lead makeup artist, Donni Davy, Maddy is leaning hard into what she calls the "classic bitch" look. Honestly? It's a compliment of the highest order. It screams power dressing, excess, and unbothered confidence.

Let’s talk about the base. In her high school era, a matte finish was the go-to. Not anymore. The new Maddy requires a flawless but deeply "lived-in" glow. Davy has been very intentional about keeping a sense of rawness to the skin. It’s heavy glam, sure, but it never looks powdery or cakey. The secret weapon here? Setting mists.

Generous spritzes are used to diffuse any harsh powders, leaving the skin looking juicy, hydrated, and incredibly real on camera. And those heavily flushed, youthful cheeks we saw in previous seasons? Gone. They've been replaced by sharp, meticulously sculpted contouring that gives her a much more mature, structured facial framework.

(Image Credits: Instagram)

You didn't really think Maddy would ditch her signature eyeliner, did you? The wings are still there. They are as hairline-sharp and dramatic as ever. But the execution has completely evolved. Instead of bright, chaotic pops of color, we are seeing a lot of experimental negative-space eyeliner. The palette has entirely shifted toward muted, neutral brown tones. To match this sultrier vibe, her thick, brushed-up brows have been traded in for thinly arched, beautifully sculpted arches. For this specific eye look, Alexa Demie and Davy pulled heavy inspiration from vintage icons. Think Cher, Cleopatra, and legendary Turkish glam icon Türkan Şoray.

(Image Credits: Instagram)

If there is one major focal point in this new routine, it’s the lips. Maddy is sporting a high-contrast, heavily lined pout that feels incredibly nostalgic yet totally fresh. To get this look, Davy relies on deep, moody lip liners—we're talking rich burgundies, deep browns, and even unexpected grays. The whole thing is then tied together with a heavy coat of high-shine gloss. It’s dramatic, it’s noticeable, and it commands attention in any boardroom.

(Image Credits: Instagram)

Of course, the makeup is only half the story. To fully sell this "corporate ingénue" transformation, Maddy’s hair had to evolve, too. Say goodbye to those impossibly slicked-back high ponytails. The new usinesswoman Maddy is having fun with volume. She's been seen rocking bouncy ’90s blowouts, choppy "Rachel"-style layers, and those iconic retro half-up, half-down styles that immediately bring Priscilla Presley to mind.

Ultimately, Maddy Perez’s Season 3 glow-up is a masterclass in beauty evolution. It’s less about hiding behind glitter and more about stepping into your own power. And honestly, we are absolutely here for it.

(Image Credits: Instagram)