AP x Swatch Royal Pop launch goes horribly wrong as crowds push, scream and storm stores
etimes.in / May 16, 2026, 22:23 (IST)
The highly anticipated Audemars Piguet x Swatch "Royal Pop" watch launch descended into chaos across India and globally. Massive crowds, long queues, and cancelled openings in cities like Bengaluru, Mumbai, and Delhi led to frustration and safety concerns. Dubai's launch was cancelled, and UK stores temporarily shut, highlighting poor crowd management and intense demand.