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nike's "Rip the Script" is a star-studded short film released ahead of the 2026 FIFA World Cup, featuring soccer icons Ronaldo, Mbappé, Haaland, and Vini Jr. alongside celebrities including LeBron James, Travis Scott, and Kim Kardashian. Directed by Dan Streit and produced by Wieden+Kennedy, the campaign extends across roughly 185 additional short-form videos built for social platforms, with hidden easter eggs, including an unreleased music track, designed to drive ongoing audience discovery and conversation.

nike's World Cup campaign Rip the Script sparked debate after featuring Kim Kardashian alongside football stars including Cristiano Ronaldo and Kylian Mbappé. While some fans questioned her inclusion, nike said the casting was deliberate, reflecting Kardashian's connection to youth football through her son and the brand's broader strategy of blending sport, entertainment and popular culture.

nike released a new promotional image featuring LeBron James and Cristiano Ronaldo for its Mind Slide recovery shoes. The campaign quickly went viral online because both athletes are among the world’s most famous sports stars. nike says the slides include 22 sensory nodes designed to support recovery and stimulate areas connected to the body and brain after physical activity.

nike has launched Rip the Script, its most ambitious World Cup campaign yet, bringing together football superstars, celebrities and references to three decades of iconic advertising. The six-minute film celebrates creativity, unpredictability and football's enduring appeal while drawing inspiration from classics such as Airport, Joga Bonito and Write the Future. Packed with Easter eggs, nostalgia and star power, Rip the Script reinforces nike's status as football's most influential storyteller.

Football sensation Vinicius Jr is reportedly set to join Fortnite's Icon Series, with a leak from a nike ad confirming the collaboration. This strategic move, potentially timed with the 2026 FIFA World Cup, could see the Brazilian star's signature jersey and other in-game cosmetics added. The release is anticipated around June 11, 2026, aligning with the World Cup's opening.

New England Patriots player A.J. Brown's attempt at a heartwarming homecoming post backfired spectacularly. Childhood photos shared on Instagram, featuring a nike logo on a jersey from before the brand's NFL partnership and suspiciously young-looking him, were quickly exposed as AI-generated. This led to widespread mockery, overshadowing his genuine connection to the team.

By 2026, Carlos Alcaraz and Jannik Sinner will have become two of tennis’ biggest financial powerhouses on the back of their Grand Slam wins, record prize money and global endorsement deals. The total wealth of the two indicates the rise of commercial dominance, luxury lifestyle and long-term investments. Both continue to shape the development of the economics of modern tennis through performance, brand and growing international influence in markets around the world.

Rafael Nadal remains one of tennis’ richest players in 2026, and the former Spanish great has turned his ATP Tour success into a business empire with endorsement, investment and luxury ventures. And the more he does off the court when his playing days are over, the more interest there is in his wealth

Scottie Scheffler and Rory McIlroy are two big names in professional golf as they rule the roost in the PGA Tour and DP World Tour, respectively, and their combined wealth in 2026 is a reflection of record prize money, global sponsorship deals and smart investments. Fans look into their net worth to see how today’s golf superstars earn massive fortunes through performance, branding and long-term financial planning.

Mirra Andreeva is one of the brightest young stars in women’s tennis. The 19-year-old Russian has enjoyed a breakthrough rise on the WTA Tour. She has reached the French Open 2026 final. She has delivered impressive performances at Grand Slams and WTA 1000 events. These wins have made her one of the most talked-about players in and off tennis court.

Former World No1 Naomi Osaka grabbed attention at the French Open 2026 with her shining golden nike outfit during her opening-round win at Roland Garros. The four-time Grand Slam champion defeated Laura Siegemund 6-3, 7-6(3) in a strong first-round performance. However, after the match, Osaka revealed that she was nervous before stepping onto the court. This was because of how reflective the dress looked under sunlight.

Matthew Stafford and wife Kelly Stafford are enjoying summer with close friends. Their family life remains a major talking point even in offseason. The couple’s substantial net worth is estimated between $151 million and $161 million. It is largely attributed to Matthew’s lucrative NFL contracts with the Detroit Lions and Los Angeles Rams. He is the first $400 million player in NFL history. Followed by Aaron Rodgers, Kirk Cousins, Jared Goff, Russell Wilson, and more.

Scottie Scheffler and Russell Henley have turned into two of the PGA Tour’s most successful players; altogether, their tournament winnings, endorsement deals and investments are estimated to be worth between $135 million and $150 million by 2026. Both golfers have increased their stock with continued success and solid play on the PGA Tour.

Los Angeles Chargers star quarterback Justin Herbert and pop superstar Madison Beer are reportedly in a serious relationship. Their bond is strengthening as they both achieve success in their respective careers. Herbert’s net worth is estimated between $40 million and $42 million. While Beer’s is around $18 million. Their combined wealth is around $60 million.

Andy Robertson’s transfer to Tottenham Hotspur and his upcoming 2026 FIFA World Cup campaign have put the spotlight back on his financial portfolio. The ex-Liverpool FC star has made millions from his wages, endorsement deals, bonuses and investments and is one of Scotland’s richest footballers and one of the Premier League’s most successful defenders.

Seattle Seahawks legendary quarterback Russell Wilson has officially retired from the NFL after 14 long seasons. He will be transitioning to a new role as a CBS Sports analyst. His career earnings exceed $315 million. And he and his wife Ciara boast a combined net worth of up to $205 million. They have had significant endorsements and investments. Now they currently reside in New York City.

Roman Reigns, a prominent WWE superstar, has amassed an estimated net worth of $20 million by 2026. Earning approximately $15 million annually from WWE, including salary, bonuses, and merchandise, he also secures additional income from Hollywood appearances and endorsements. Reigns leads a lavish lifestyle, owning expensive vehicles and a mansion in Tampa, Florida.

Maria Sharapova’s net worth in 2026 has proven how she became a global business icon from a five-time Grand Slam champion. Even after retiring, her net worth has continued to rise through earnings from tennis prize money, endorsement deals with top brands and successful investments. She has a portfolio of Sugarpova, tech startups and luxury assets, making her one of the most commercially powerful athletes in the sport.

The Seattle Seahawks sparked excitement among BTS fans after posting a mysterious “12 AS ONE” graphic that appeared inspired by BTS’ ARIRANG album artwork. The teaser, which tagged BTS’ official account, led to widespread speculation about a collaboration, Seattle tour stop, or even future NFL involvement. While neither the Seahawks nor Big Hit Music has confirmed anything, the post quickly sent ARMY into a frenzy online.

Roland Garros 2026 is redefining stadium style, transforming into fashion's newest runway. Players are embracing theatrical 'court-couture,' with Naomi Osaka's upcycled gown and Novak Djokovic's clay-infused jacket making waves. Meanwhile, VIPs showcase 'stealth wealth' and Y2K rebellion, proving this year's French Open is a fashion spectacle beyond the game.