‘Naagin 7’: Priyanka Chahar Choudhary’s show makes Mumbai Metro a moving billboard; internet humorously calls it ‘Naaglok ki train’

Ektaa Kapoor’s supernatural franchise has always believed in going big, and ‘Naagin 7’ is proving to be no exception. Just days after its premiere, the show has taken over social media once again—this time for an unexpected and over-the-top promotional move that turned a regular Mumbai commute into a visual spectacle.A video that surfaced online shows a Ghatkopar–Versova Mumbai Metro train completely wrapped in ‘Naagin 7’ visuals. The coaches feature bold green reptile-scale graphics. It also has the iconic Naagin logo dominating the exterior. From the train doors to the panels and the front coach, the design gives the impression of a giant serpent moving through the city. For daily commuters, the experience was anything but ordinary. As people queued up to board the metro, they found themselves surrounded by dramatic Naagin visuals. It turned the routine ride into a moving billboard for the show. What truly caught attention was the sheer scale of the campaign. The metro felt less like public transport and more like a ride straight out of Naaglok.Social media users were quick to react, and the comments were as dramatic as the promotion itself. Many called it the “height of advertisement,” while others jokingly dubbed it the “Naaglok ki train.” One user pointed out that there was even a special voice announcement inside the metro between stations, adding to the madness. According to the user, announcement went, “Platform daai taraf aayegi but Naagin TV pe Monday to Friday aayegi,” which left commuters both amused and stunned.Some users hailed it as “Ekta Kapoor Supremacy.” Meanwhile, others cheekily remarked, “Real Naagin in Mumbai.” The unusual campaign clearly struck a chord, with many applauding the creativity and others simply enjoying the chaos of it all. Over the years, ‘Naagin’ has delivered iconic female leads, starting with Mouni Roy and followed by Surbhi Jyoti, Jasmin Bhasin, Nia Sharma, Surbhi Chandna and Tejasswi Prakash. The seventh season introduces Priyanka Chahar Choudhary and Namik Paul as the leads. It also features Eisha Singh, Alice Kaushik and Karan Kundrra playing pivotal roles.This season promises a high-stakes mythological battle. It includes an intense face-off with a dragon to save the world. ‘Naagin 7’ premiered on December 27 and has received a largely positive response for its casting, visual effects and storyline. The show airs on Colors TV and streams on JioHotstar.