Shark Tank India 5: Aman Gupta invests in a nasal strips brand after all Sharks backout; Anupam Mittal says 'Aman ko apni yaad aagayi jab woh Chine se import karta tha'

The latest episode of Shark Tank India season 5 started with a breathing nasal strips brand by Pure Flow. The three founders Parikshit Batra, Jashanjot Singh Bindra, and Dev Sharma came on the show to pitch their brand Pure Flow Tape. The nasal strip brand is made to improve airflow, ease breathing, and reduce everyday respiratory discomfort. Their ask was Rs 1 crore for 3.3 percent of Equity at the valuation of Rs 30 crores.

The trio first met at a bar in Hyderabad in July 2023 and after they hit it off instantly, they got into serious business brainstorming. They shared that their nasal strips are designed for people who live in polluted cities, and do intense workouts, or have sleep-related breathing issues.

When Jashanjot Singh Bindra spoke about having mouth-breathing issues and explained that it led to the idea behind their brand. Namita Thapar questioned Jashanjot whether he has ever been tested for sleep apnea. He responded that his symptoms were different, saying that sleep apnea patients usually stop breathing while asleep. Namita then clarified that stopping breathing happens in extreme cases of sleep apnea. They sell nasal and mouth strips. During their pitch they reveal their product's country of origin is China and they do not have any R&D team. After explaining about their product, the trio reveal that they have another cosmetic brand 'Get Snappy'. Their revelation leaves the Sharks stunned. They inform Anupam that they are on the show to pitch for two brands under their company and their fourth founder is on stand-by. Aman says, "Same bande alag product, ye alag he chal raha hai yahan."

What makes their story interesting is how it all started. The three met their fourth co-founder Harshita Joshi at a bar in Goa, where light conversations gradually turned into meaningful business ideas. That initial spark has since grown into two successful consumer brands under their banner.


Get Snappy is an all purpose body adhesive brand which is skin safe, lasts for hours and can be washed off with water. Their ask is Rs 60 lakhs for 5 percent equity at the valuation of Rs 12 crores. Namita does not appreciate it and reminds them that the Sharks do not like founders who run two businesses simultaneously and lack focus.

They explains the numbers for both the products. The first one to back out is Namita as she is not impressed with the founders running two businesses simultaneously and also the repeat customers numbers. Kunal Bahl also doesn't invest as he feels that it is a product selling business and not a brand. Mohit also backs out stating that their business is dropship. Next Anupam asks them to focus on one brand and not become opportunist. However, Aman Gupta differs in opinion and reveals before launching his brand Boat, he had started 3-4 businesses and when Boat started doing he shut the other businesses. He shares, "It has worked for me, ek chali na, you may have 20 failures, but you need one success. Kayi log keh rahe hain dropship kar rahe ho phir aage nahi badhoge, toh kya hua, dropship karo aage badho. Pehle hum bhi makein India nahi karte the.. Ab banate hain na India mein. Aise he bana lenge. Start karna bahot badi baat hot hai. What I'm not liking is structure. Theek karne ko tayar ho toh main tumhe offer dene ko tayar hoon."

The founders Pure Flow Tape take a moment to think about their decision. During the break, Anupam says, "Aman ko apni yaad aagayi jab China se import karta tha." Aman agrees and adds, "Haan main soch bol raha hoon, main China se laata tha yaar."

The founders return and make a counter offer. They ask for Rs 2 crores for 15 percent equity at the valuation of Rs 12.33 crores. Aman calls them cute but eventually they lock the deal for Rs 2 crores for 20 percent equity at the valuation of Rs 10 crores.

Speaking about the vision behind Pure Flow Tape, founders said, “Pure Flow was created with a simple mission- to help people breathe better, sleep deeper, recover faster and perform stronger every day. What began with nasal strips and mouth tape has now evolved into a growing ecosystem of sleep and recovery solutions designed to improve daily life. Coming on Shark Tank India and becoming a part of the show was a true rollercoaster. Our journey had tough questions, moments of doubt and intense pressure. The experience ultimately reinforced our belief in ourselves, our brand and our mission making the final deal even more rewarding."