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'Khela Hobe' Online: TMC Goes Digital, BJP Battles with Fish and Culture

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'Khela Hobe' Online: TMC Goes Digital, BJP Battles with Fish and Culture

| Mar 25, 2026, 04:52:39 PM | TOI.in

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As West Bengal gears up for the 2026 Assembly elections, TMC and BJP are deploying contrasting strategies. The Trinamool Congress leverages a vast digital ecosystem: 1.6 lakh volunteers, 1.5 lakh WhatsApp groups, over 10,000 daily reels, and the Didir Doot app, connecting voters in real time. The BJP, in turn, uses cultural symbolism and local identity, showcasing public fish-eating and home visits to prove they respect Bengali traditions. This dual approach — technology-driven outreach vs cultural messaging — makes the elections as much about identity and engagement as about the ballot.

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