'This is how you present': Apprentice 2026 winner Karishma Vijay praised by Alan Sugar for standout pitch

Karishma Vijay has emerged as the winner of The Apprentice 2026 — but it is not just her victory that is driving attention; it is the way she won.



The British-Indian entrepreneur has drawn strong praise from Alan Sugar, who highlighted her presentation skills in a viral social media post following the finale, calling her performance a benchmark for how to deliver in high-pressure boardroom settings.

Lord Sugar highlights presentation skills after the finale

In a post shared online, Alan Sugar pointed to Vijay’s ability to command attention in a room full of industry experts, emphasising how effectively she communicated her business vision.

He described her approach as an example of how candidates should present, noting her clarity, confidence, and engagement during the final pitch.

The comment quickly gained traction, adding to Vijay’s growing visibility after the broadcast.

Karishma Vijay secures £250,000 investment after showdown

Vijay was crowned winner after an all-female final against Pascha Myhil, securing Lord Sugar’s £250,000 investment.

The final task saw both candidates develop branding and campaign strategies for their businesses before presenting directly to investors and advisors.

Her skincare brand Kishkin formed the centre of her pitch positioned as a scalable beauty venture aimed at younger consumers.

‘I can’t believe my life right now,’ Vijay reacts to win

Reacting after the result, Vijay described the moment as overwhelming saying:

“I actually can’t believe my life right now… I’m just having a really good week.”

She also reflected on personal struggles before the show stating that recent years had been “nothing short of a storm,” adding that the experience marked a turning point.

She said:

“Had I not hit rock bottom, it would have never been this unreal.”

From viral moment to breakout figure

The combination of her win and Alan Sugar’s public endorsement has amplified Vijay’s profile, with audiences focusing not just on the result but on how she delivered under pressure.

Her performance in the final, particularly her structured pitch and confident delivery, has been widely discussed as a defining moment of the season.

What comes next after The Apprentice wins

With investment secured, Vijay is set to expand her beauty brand —aiming to scale it into a wider commercial success.

Her visibility, strengthened by both the show and viral online moments, positions her as one of the most talked-about winners in recent seasons.

For viewers, the takeaway has been clear — the final was not just about the idea, but how it was presented, and in that room, Karishma Vijay stood out